{"id":10111,"date":"2022-06-20T12:35:51","date_gmt":"2022-06-20T10:35:51","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=10111"},"modified":"2022-06-21T10:23:25","modified_gmt":"2022-06-21T08:23:25","slug":"a-short-history-of-luxury-ruinart-and-the-artists","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/a-short-history-of-luxury-ruinart-and-the-artists\/","title":{"rendered":"A short history of luxury: Ruinart and the artists"},"content":{"rendered":"<div class=\"initial-letter\"><p>For the oldest champagne house, the relationship with artists is privileged, as shown by the recent exhibition at the Art Basel contemporary art fair.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Art Basel<\/strong> ended yesterday and once again demonstrated <strong>the special relationship between the Ruinart champagne house and Art.<\/strong> Indeed, the artist <strong>Jeppe Hein<\/strong> imagined an evolving installation that translates the essence of his immersion in <strong>Champagne<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10184\" aria-describedby=\"caption-attachment-10184\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10184\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2.jpg 1080w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-240x300.jpg 240w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-819x1024.jpg 819w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-768x960.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-370x463.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-800x1000.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-185x231.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-740x925.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-20x25.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-400x500.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-600x750.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/279603482_2895609017250877_1656000230908845894_n-2-38x48.jpg 38w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-10184\" class=\"wp-caption-text\"><em>Jeppe Hein customized a Jeroboam Ruinart Ros\u00e9 box \u00a9 Ruinart<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>To bring the sensory experience of nature to life, Jeppe Hein uses fragments of material that make up this terroir and appeal to our senses and summon <strong>the four elements<\/strong>: earth\/soil, water\/rain, air\/wind and fire\/sun, which are essential to the making of champagne. &#8220;<strong><em>Right Here, Right Now<\/em><\/strong>&#8221; is a participatory installation created by the Danish artist as part of <strong>Ruinart&#8217;s Carte Blanche program.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Ce80GcRrYFV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Ce80GcRrYFV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Art Basel (@artbasel)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Ruinart&#8217;s Art &amp; Culture Director, <strong>Fabien Vall\u00e9rian<\/strong>, explains &#8220;<em>The idea is to participate in the artistic life outside of any commercial event because we are also a cultural actor<\/em>&#8220;.<\/p>\n<p>&nbsp;<\/p>\n<p>In fact, in 1896, Ruinart called on the Art Nouveau specialist <strong>Alphonse Mucha<\/strong> for its first advertisement. Since then, the <strong>LVMH Group<\/strong> company has continued to select committed artists to reinterpret its world, accelerating artistic collaborations from 2008, until recently calling on<strong> Claude Viallat<\/strong> to dress its magnums.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10186\" aria-describedby=\"caption-attachment-10186\" style=\"width: 555px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-10186\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2.jpg\" alt=\"\" width=\"555\" height=\"1600\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2.jpg 555w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2-104x300.jpg 104w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2-355x1024.jpg 355w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2-533x1536.jpg 533w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2-370x1067.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2-185x533.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2-20x58.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2-400x1153.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/06\/9595-2-17x48.jpg 17w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><figcaption id=\"caption-attachment-10186\" class=\"wp-caption-text\"><em>Alphonse Mucha (1860-1939), &#8220;Champagne Ruinart&#8221;, 1896, color lithograph \u00a9 Drouot<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>Every year, renowned talents are invited to Reims for a residency, to discover the vineyards and the Cray\u00e8res, and to be inspired by the work of the vine. We never buy existing works, they are creations<\/em>,&#8221; continues Fabien Vall\u00e9rian.<\/p>\n<p>&nbsp;<\/p>\n<p>Every year since 2008, Ruinart has entrusted the artistic reinterpretation of its heritage to renowned contemporary artists. Their artistic proposals echo the values of the House and challenge society on climate change. They are exhibited in particular at art fairs and shows around the globe, such as <strong>Art Basel or Frieze London.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In 2018, the Champagne House also created its <strong>Prize at Paris Photo<\/strong>, with the support of the <strong>Picto Foundation<\/strong>, to distinguish an emerging photographer whose works, always created during a residency in <strong>Reims<\/strong>, are presented for the first time at the fair. In 2029, the company, which will be 300 years old, has already launched a &#8220;<em>countdown<\/em>&#8221; to reveal a permanent artistic project in Reims each year. 10 works will take place in the heart of its land, creating a dialogue between art, nature and technology.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Iv_xg9r6Llk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The house has already commissioned the plastic artist <strong>Tom\u00e1s Saraceno<\/strong> who has created the work-performance &#8220;<em><strong>Movement<\/strong><\/em>&#8221; which, through the flight of an inflatable structure, illustrates the impact of climate change on the grape.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/magazine.luxus-plus.com\/stella-mccartney-presents-a-mushroom-like-installation-at-the-60th-salone-del-mobile-in-milan\/?lang=en\">STELLA MCCARTNEY PRESENTS A MUSHROOM-LIKE INSTALLATION AT THE 60TH SALONE DEL MOBILE IN MILAN<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 Ruinart<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For the oldest champagne house, the relationship with artists is privileged, as shown by the recent exhibition at the Art Basel contemporary art fair.<\/p>\n","protected":false},"author":380,"featured_media":10131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"For the oldest champagne house, the relationship with artists is privileged, as shown by the recent exhibition at the Art Basel contemporary art fair.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"ruinart,contemporary art,art,Art Basel,champagne,champagne house,artist,fair,art fair,Jeppe Hein","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17,20],"tags":[],"class_list":["post-10111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-trends"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/10111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=10111"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/10111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/10131"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=10111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=10111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=10111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}