{"id":10292,"date":"2022-06-28T15:28:24","date_gmt":"2022-06-28T13:28:24","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=10292"},"modified":"2022-06-28T16:28:55","modified_gmt":"2022-06-28T14:28:55","slug":"the-rose-its-success-story-from-aperitif-to-recognized-table-wine","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/the-rose-its-success-story-from-aperitif-to-recognized-table-wine\/","title":{"rendered":"The ros\u00e9 : Its success story, from aperitif to recognized table wine"},"content":{"rendered":"

Long considered a “secondary” wine, ros\u00e9 is making its appearance on the most chic tables and seducing the international market. A story of revenge.<\/p>\n

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With the reputation of giving a headache, ros\u00e9 wine<\/strong> had its place on the table of the guests only if it was accompanied, but that was before. “Ros\u00e9 has become trendy, ”Instagrammable<\/em>” explains Brice Eymard<\/strong>, general manager of the Conseil interprofessionnel des vins de Provence (CIVP)<\/strong>, this association brings together winegrowers and merchants of the appellations C\u00f4tes-de-provence, coteaux d’Aix-en-Provence and coteaux varois in Provence<\/strong>, some 26,000 hectares.<\/p>\n

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The first vines were planted in the region by the Phocaeans<\/strong>, founders of Marseille, 2,600 years ago and the Romans then extended the vineyards throughout Provence. Originally, and until the Middle Ages, all the wines were very clear and in the 17th century, when other regions turned to red, Provence chose to remain faithful to the ros\u00e9.<\/strong> Today, it still represents 91% of the region’s production. “Ros\u00e9 has always been made in Provence<\/em>” confirms Eric Pastorino<\/strong>, president of the CIVP. “It corresponds to the place and the climate. We’ve always wanted to have a wine that could be drunk cool.<\/em>”<\/p>\n

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But at the time, most wineries were content to produce a wine of average quality. “You have to admit that forty or fifty years ago, our wine sometimes gave you a bit of a headache,<\/em>” admits Eric Pastorino. “Fortunately, emblematic, committed and passionate winemakers fought to improve the quality.<\/em>”<\/p>\n

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International success<\/h2>\n

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France is now the undisputed leader in ros\u00e9<\/strong>, the leading consumer country (35% of world consumption) and producer (34% of world production). Its consumption has increased by 35% in fifteen years and one out of three bottles of wine consumed in France is a ros\u00e9.<\/strong><\/p>\n

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Internationally, the French ros\u00e9 and particularly the wine of Provence, enjoys a premium image. “The appellation “vins de Provence” is a powerful marketing standard-bearer, synonymous with terroir, know-how and culture<\/em>,” confirms Brice Eymard. “In the U.S., our price is between $15 and $20 a bottle versus an average price of less than $10.<\/em>”<\/p>\n

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“For export, the transport sector is complicated because of the global crisis. But we remain optimistic, there is a real potential for growth.<\/em>” he adds. This definite potential is driven by the interest of stars in the vineyards of Var, the latest example of which is the Australian singer Kylie Minogue and her partnership with Ch\u00e2teau Sainte-Roseline in Les Arcs.<\/strong> “She sells 5 million bottles worldwide<\/em>,” explains Aur\u00e9lie Bertin<\/strong>, owner of the vineyard. “It is a real business that she has been developing for several years and not a whim. She came to the estate for several days, to understand and meet the teams. She got involved in the blending and she has a very definite idea of what she wants: something girly, very aromatic.<\/em>”<\/p>\n

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Une publication partag\u00e9e par Kylie Minogue Wines (@kylieminoguewines)<\/a><\/p>\n<\/div>\n<\/blockquote>\n