{"id":11205,"date":"2022-09-08T13:32:07","date_gmt":"2022-09-08T11:32:07","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=11205"},"modified":"2022-09-08T13:36:08","modified_gmt":"2022-09-08T11:36:08","slug":"valmont-unveils-its-new-firmness-range-dedicated-to-skin-firmness","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/valmont-unveils-its-new-firmness-range-dedicated-to-skin-firmness\/","title":{"rendered":"Valmont unveils its new Firmness range, dedicated to skin firmness"},"content":{"rendered":"<div class=\"initial-letter\"><p>The Valmont cosmetics brand is rolling out its new ritual 100% dedicated to restoring the skin&#8217;s firmness.<br \/>\n<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>With its new <strong>Firmness<\/strong> range,<strong> the Made in Switzerland skincare expert Valmont<\/strong> is tackling loss of tone. Excessive sun exposure, smoking, frequent weight fluctuations&#8230; are all attacks on the skin, which becomes slacker each time.\u00a0 But this is where the Firmness range comes to the rescue.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11210\" aria-describedby=\"caption-attachment-11210\" style=\"width: 818px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-11211\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-scaled.jpg\" alt=\"\" width=\"818\" height=\"821\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-scaled.jpg 2048w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-300x300.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-1020x1024.jpg 1020w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-150x150.jpg 150w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-768x771.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-1530x1536.jpg 1530w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-2040x2048.jpg 2040w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-180x180.jpg 180w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-90x90.jpg 90w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-370x371.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-800x803.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-20x20.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-185x186.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-740x743.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-400x401.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-1600x1606.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-600x602.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-100x100.jpg 100w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-24x24.jpg 24w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-48x48.jpg 48w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/V-FIRM_FAMILY_PRESS-PHOTO_2022-96x96.jpg 96w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><figcaption id=\"caption-attachment-11210\" class=\"wp-caption-text\"><em>\u00a9 Valmont<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>The 3 V-Firm formulas<\/strong> that make up Valmont&#8217;s firming ritual provide an effective response to &#8220;<em>Sinkers<\/em>&#8220;: faces that tend to hollow out and reveal a very pronounced bone structure, and to &#8220;<em>Saggers<\/em>&#8220;: faces that reveal sagging, flaccid and lifeless skin. The secret? <strong>A combination of proven and more modern active ingredients that restore the density and thickness of the dermis.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>A complete range<\/h2>\n<p>&nbsp;<\/p>\n<p>The Firmness range is made up of 3 ultra-performing products that meet the challenge of both comfort and sensoriality.\u00a0 <strong>The V-Firm Serum<\/strong> is a generous and melting serum with a velvety finish, and the<strong> V-Firm Cream<\/strong> is an enveloping and comfortable cream. Finally, <strong>the V-Firm Eye<\/strong> is an eye contour care with a &#8220;honey gel&#8221; texture.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CiKcFIoIWsL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CiKcFIoIWsL\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Valmont Cosmetics (@valmontcosmetics)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\nThe products of the range are elaborated with <strong>a cocktail of matrikines<\/strong>. Matrikines are message peptides, capable of regulating cellular activities. They activate certain genes involved in the renewal of the extracellular matrix and cell proliferation, mechanisms that are weakened with age.<\/p>\n<p>&nbsp;<\/p>\n<p>Another active ingredient in the recipe: <strong>the Density Complex combines Vitamin C<\/strong> and the<strong> amino acids Lysine and Proline<\/strong>, which are essential for collagen synthesis. But it also contains a derivative of Glucosamine, precursor of hyaluronic acid, an extract of Immortelle for a good cohesion between all the elements of the dermis, and Copper, essential to the synthesis of collagen and elastin.<\/p>\n<p>&nbsp;<\/p>\n<p>Finally, thanks to its exceptional anti-aging properties, <strong>Triple DNA<\/strong>, Valmont&#8217;s signature, provides all the energy elements essential to cellular vitality.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11212\" aria-describedby=\"caption-attachment-11212\" style=\"width: 414px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-11213\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW.jpg\" alt=\"\" width=\"414\" height=\"399\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW.jpg 1816w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-300x289.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-1024x985.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-768x739.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-1536x1478.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-370x356.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-800x770.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-20x19.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-185x178.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-740x712.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-400x385.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-1600x1539.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-600x577.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-24x24.jpg 24w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/09\/705961_V-FIRM-CREAM_50ML_TOPVIEW-50x48.jpg 50w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><figcaption id=\"caption-attachment-11212\" class=\"wp-caption-text\"><em>\u00a9 Valmont<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Find the whole range by clicking <a href=\"https:\/\/www.lamaisonvalmont.com\/eu\/en\/brands\/valmont.html?gclid=Cj0KCQjwpeaYBhDXARIsAEzItbHQtt5mPWHUqmV6kl_QjCAhBWWuH5xYxGkQLu0xTQNlxr9_40rVPEcaAgmNEALw_wcB\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/magazine.luxus-plus.com\/the-spa-by-valmont-verbier\/?lang=en\">THE SPA BY VALMONT VERBIER<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Valmont<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Valmont cosmetics brand is rolling out its new ritual 100% dedicated to restoring the skin&#8217;s firmness.<\/p>\n","protected":false},"author":380,"featured_media":11207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The Valmont cosmetics brand is rolling out its new ritual 100% dedicated to restoring the skin&#039;s firmness.\r\n","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"valmont,new range,anti aging,skincare,skin,new product,eye cream,serum,cream,firmness","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,17,1,20],"tags":[],"class_list":["post-11205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-news","category-non-classifiee","category-trends"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/11205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=11205"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/11205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/11207"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=11205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=11205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=11205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}