{"id":12258,"date":"2022-11-22T13:09:25","date_gmt":"2022-11-22T12:09:25","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=12258"},"modified":"2022-11-22T14:18:48","modified_gmt":"2022-11-22T13:18:48","slug":"a-short-history-of-luxury-gourmet-treasures-at-laduree","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/a-short-history-of-luxury-gourmet-treasures-at-laduree\/","title":{"rendered":"A short history of luxury: Gourmet treasures at Ladur\u00e9e"},"content":{"rendered":"

Known worldwide for its famous macaroons, the House of Ladur\u00e9e, founded in 1862, has a history spanning 160 years.
\n<\/p>\n

 <\/p>\n

In 1862, Louis-Ernest Ladur\u00e9e<\/strong> decided to open a bakery in the Madeleine, the district of luxury artisans. This was at a time when Paris was changing its face under the impetus of Baron Haussmann<\/strong>.\u00a0 Following a fire, it was reborn from its ashes as a pastry shop. Jules Ch\u00e9ret<\/strong>, an inspired poster artist and creator of the “Ange P\u00e2tissier”<\/em>, signed its decoration.<\/p>\n

 <\/p>\n

\"\"
\u00a9 Ladur\u00e9e<\/em><\/figcaption><\/figure>\n

 <\/p>\n

In 1900, Paris hosted the Universal Exhibition<\/strong> and Parisian life was in full swing at the Madeleine. Women took part in this teeming social and intellectual life. Jeanne Souchard<\/strong>, Ernest Ladur\u00e9e’s wife, had an idea that was to become a success: she combined coffee and pastry and invented the first tea room, a place conducive to meetings between women.<\/strong><\/p>\n

 <\/p>\n

\"\"
\u00a9 Ladur\u00e9e<\/em><\/figcaption><\/figure>\n

 <\/p>\n

In 1930, the Parisian pastry chef Pierre Desfontaines<\/strong>, a grand-cousin of the creator of Louis-Ernest, had the ingenious idea of assembling two macaroon shells, filled with a tasty ganache. This was the birth of the famous Parisian macaroon as we know it today.<\/strong><\/p>\n

 <\/p>\n

David and Francis Holder<\/strong>, who were regulars at the company, bought it in 1993. Until 1997, David Holder<\/strong> worked alongside the Ladurees to give it a new dimension. The mythical tea room and boutique on the Champs-Elys\u00e9es opened in 1997.<\/strong><\/p>\n

 <\/p>\n

\"\"
Marie-Antoinette by Sofia Coppola<\/em><\/figcaption><\/figure>\n

 <\/p>\n

In 2002, the House began collaborating with Chantal Thomass<\/strong> on their liquorice flavoured macaroon. At the same time, Ladur\u00e9e crossed the Channel and established itself at Harrods in London. In 2006, Ladur\u00e9e was featured in Sofia Coppola<\/strong>‘s film “Marie-Antoinette”<\/strong><\/em>, providing the pastries for the film. A few years later, Ladur\u00e9e moved to Versailles<\/strong>. But also in Cannes and Saint-Tropez.<\/p>\n

 <\/p>\n

The House continued its international expansion, setting up shop in Japan, New York and Dubai, Hong Kong, Brazil and Sweden.<\/strong><\/p>\n

 <\/p>\n

\"\"
\u00a9 Ladur\u00e9e<\/em><\/figcaption><\/figure>\n

 <\/p>\n

From 2012 onwards, the ranges diversify: a line of cosmetics, Les Merveilleuses, and “Les Marquis” chocolates.<\/strong><\/p>\n

To give rhythm to its creations and to respect the cycle of nature, the House will enter into a “Slow Flower”<\/em><\/strong> approach, from 2019. Its ingredients will become 100% natural.<\/p>\n

 <\/p>\n

\"\"
Julien Alvarez \u00a9 Ladur\u00e9e<\/em><\/figcaption><\/figure>\n

 <\/p>\n

In 2021, pastry chef Julien Alvarez<\/strong> will join the brand as International Head of Pastry Creation. His credo is to maintain and develop the brand’s uniqueness and to maintain ethical sourcing for his creations.<\/strong>
\n <\/p>\n

Read also > LADUR\u00c9E WELCOMES YOU FOR AN ENCHANTED TEA-TIME ON ITS NEW TERRACE ON THE CHAMPS-ELYS\u00c9ES<\/a><\/p>\n

 <\/p>\n

Featured photo : \u00a9 Ladur\u00e9e<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Known worldwide for its famous macaroons, the House of Ladur\u00e9e, founded in 1862, has a history spanning 160 years.<\/p>\n","protected":false},"author":380,"featured_media":12260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Known worldwide for its famous macaroons, the House of Ladur\u00e9e, founded in 1862, has a history spanning 160 years.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"ladur\u00e9e,gourmet,marie-antoinette,expansion,pastries,tea time,Louis-Ernest Ladur\u00e9e,Jules Ch\u00e9ret,Jeanne Souchard,Julien Alvarez,macaroon,tea room","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,17],"tags":[],"class_list":["post-12258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-news"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/12258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=12258"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/12258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/12260"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=12258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=12258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=12258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}