{"id":15581,"date":"2023-06-21T14:01:51","date_gmt":"2023-06-21T12:01:51","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=15581"},"modified":"2023-06-21T14:30:58","modified_gmt":"2023-06-21T12:30:58","slug":"defile-pharrell-williams-en","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/defile-pharrell-williams-en\/","title":{"rendered":"Louis Vuitton: Pharrell Williams puts on a dazzling entrance show!"},"content":{"rendered":"<div class=\"initial-letter\"><p>Pharrell Williams&#8217; first show as artistic director of Louis Vuitton menswear took place on the evening of the first day of Paris Fashion Week shows, June 20. And he didn&#8217;t disappoint!<br \/>\n<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pharrell Williams&#8217; first fashion show for Louis Vuitton, LVMH&#8217;s flagship fashion house<\/strong>, where he took over the men&#8217;s reins on February 14, more than lived up to expectations.<\/p>\n<p>&nbsp;<\/p>\n<p>His men&#8217;s collection for <strong>spring-summer 2024<\/strong> took place on the evening of June 20, in an iconic Parisian venue that&#8217;s unusual for a fashion show: <strong>the Pont-neuf, a stone&#8217;s throw from Louis Vuitton headquarters.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CtvMTdDKqjb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CtvMTdDKqjb\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Louis Vuitton (@louisvuitton)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><br \/>\n<strong>\u00a0<\/strong><\/p>\n<h2>1750 guests<\/h2>\n<p>&nbsp;<\/p>\n<p>In front of <strong>1,750 guests, including many celebrities<\/strong>, 71 looks were presented by models with <strong>diverse and inclusive physiques<\/strong> on a huge <strong>gold checkerboard<\/strong>, <em>&#8220;a nod to the <strong>sun<\/strong>, the central point of the collection&#8221;,<\/em> said Louis Vuitton.<\/p>\n<p>&nbsp;<\/p>\n<p>Although gold was used sparingly in the collection itself, the <strong>sun<\/strong> is indeed a star well suited to the <strong>radiant figure of Louis Vuitton&#8217;s new artistic director, at the center of the fashion planet and of this Paris Fashion Week.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The American musician, who is ultra-popular the world over, himself told Le Figaro that he wanted to <strong>make &#8220;the Louis Vuiton brand as democratic as possible<\/strong>, so that everyone who can afford it can make it their own&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p>The author of &#8220;Happy&#8221; and Louis Vuiton cleverly used the medium of music to increase the show&#8217;s audience. This was achieved by playing on a broad spectrum of registers: <strong>a classical piece composed by&#8230;Pharrell Williams<\/strong>, performed by star pianist <strong>Lang Lang<\/strong> and a fifty-piece orchestra, followed by an 80-strong gospel choir for the fashion show. This was followed by <strong>a half-hour concert by Jay-Z<\/strong>, joined by Pharrell Williams singing his first single from 2003, Frontin.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"fr\">Il n&#8217;y a qu&#8217;un d\u00e9fil\u00e9 orchestr\u00e9 par Pharrell Williams qui se termine par un show de Jay-Z \ud83c\udfb6 <a href=\"https:\/\/t.co\/83O7AZ5u0Z\">pic.twitter.com\/83O7AZ5u0Z<\/a><\/p>\n<p>\u2014 Vanity Fair France (@VanityFairFR) <a href=\"https:\/\/twitter.com\/VanityFairFR\/status\/1671274172222255107?ref_src=twsrc%5Etfw\">June 20, 2023<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2>Black talent in the spotlight<\/h2>\n<p>&nbsp;<\/p>\n<p>Along with the gold of the carpet, <strong>black was the other color in the spotlight<\/strong> at this fashion show: the skin color of Pharell Williams, successor to Virgil Abloh, who passed away too soon, and who was the first man of color to head the luxury House.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Ctu8bdkq8UP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Ctu8bdkq8UP\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Louis Vuitton (@louisvuitton)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Before the show, Louis Vuitton&#8217;s new designer stressed that his appointment was indeed a tribute to his predecessor, and at the same time an appreciation of the talents of men and women of color, such as <strong>Basquiat, Beyonc\u00e9 or Prince<\/strong>. &#8220;I think brands are waking up, slowly but surely, I think they understand that we have taste and that we have something really interesting to offer&#8221;, he stressed.<\/p>\n<p>&nbsp;<\/p>\n<p>The impressive line-up of celebrities present at the show, among the most powerful in the world, was also an illustration of the <strong>pre-eminent place taken by black culture in the collective imagination.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In addition to <strong>Jay-Z and his partner Beyonc\u00e9<\/strong>, the show was attended by <strong>Rihanna and her partner, rapper Asap Rocky<\/strong>, both wearing Pharrell Williams&#8217; new Minecraft-inspired collection, Louis Vuitton muse <strong>Zendaya<\/strong>, model <strong>Naomi Campbell<\/strong>, racing driver <strong>Lewis Hamilton<\/strong>, rappers <strong>Tyler the Creator and Megan Thee Stallion, and French actor Omar Sy<\/strong>. Other sports stars include basketball player <strong>LeBron James<\/strong> and footballer <strong>Paul Pogba<\/strong>. In the political Super Stars category, <strong>Barack and Michelle Obama<\/strong>, who were also invited, were unable to join the party.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Pharrell, Lewis Hamilton, and Kim Kardashian at the LOUIS VUITTON Spring\/Summer 2024 Show <a href=\"https:\/\/t.co\/lU0LribXdy\">pic.twitter.com\/lU0LribXdy<\/a><\/p>\n<p>\u2014 DI CARLO (@__dicarlo) <a href=\"https:\/\/twitter.com\/__dicarlo\/status\/1671452756521959424?ref_src=twsrc%5Etfw\">June 21, 2023<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>black power<\/strong> crowd also included a number of international stars with paler faces, such as <strong>Kim Kardashian, Leonardo DiCaprio and musician-actor Jared Leto.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Jared Leto, Rihanna, and ASAP Rocky at the LOUIS VUITTON Spring\/Summer 2024 Show <a href=\"https:\/\/t.co\/Oux1rsjnAy\">pic.twitter.com\/Oux1rsjnAy<\/a><\/p>\n<p>\u2014 DI CARLO (@__dicarlo) <a href=\"https:\/\/twitter.com\/__dicarlo\/status\/1671451298313404418?ref_src=twsrc%5Etfw\">June 21, 2023<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The question was whether this staging and array of dazzling personalities were intended to distract attention from <strong>the collection itself, the first designed for Louis Vuitton by Pharrell Williams<\/strong>, with the support of the House&#8217;s creative studio. And with whom the artist came to greet the public at the end of the show.<\/p>\n<p>&nbsp;<\/p>\n<h2>A successful premiere<\/h2>\n<p>&nbsp;<\/p>\n<p>In the opinion of observers, <strong>the silhouettes presented perfectly honored the House, while renewing its grammar<\/strong>, with strong references to its iconic checkerboard and logo. A move away from the new trend for quiet luxury, aimed more at the ultra-rich.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15584\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1.jpg\" alt=\"\" width=\"880\" height=\"1100\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1.jpg 880w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-240x300.jpg 240w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-819x1024.jpg 819w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-768x960.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-370x463.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-800x1000.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-185x231.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-740x925.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-20x25.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-400x500.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-600x750.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-1-38x48.jpg 38w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>On the menu: silhouettes inspired by the <strong>world of sports<\/strong> (crocodile-skin baseball jackets, knitted tracksuits&#8230;), some glamorized with pearl embroidery, but also <strong>elegant or dandy, even bling bling<\/strong> (tailored suits or jackets (notably the suit model with rounded edges dear to Pharrell Williams, worn with shorts or skirts, chick-yellow fur coats)&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15586\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2.jpeg\" alt=\"\" width=\"880\" height=\"1100\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2.jpeg 880w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-240x300.jpeg 240w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-819x1024.jpeg 819w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-768x960.jpeg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-370x463.jpeg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-800x1000.jpeg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-185x231.jpeg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-740x925.jpeg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-20x25.jpeg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-400x500.jpeg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-600x750.jpeg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-2-38x48.jpeg 38w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>All noticed the <strong>omnipresence of the brand&#8217;s iconic checkerboard<\/strong>, sometimes pixel-like, evoking a camouflage pattern, but also the reinjection of the <strong>&#8220;Marque L.Vuitton d\u00e9pos\u00e9e&#8221; logo and the arrival of a new signature &#8220;VA for lovers&#8221;,<\/strong> Virginia being Pharrell Williams&#8217; native region.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15588\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31.jpeg\" alt=\"\" width=\"880\" height=\"1100\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31.jpeg 880w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-240x300.jpeg 240w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-819x1024.jpeg 819w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-768x960.jpeg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-370x463.jpeg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-800x1000.jpeg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-185x231.jpeg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-740x925.jpeg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-20x25.jpeg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-400x500.jpeg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-600x750.jpeg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2023\/06\/LOUIS-VUITTON-MENS-SPRING-SUMMER-2024-LOOK-31-38x48.jpeg 38w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Berets, future bestsellers?<\/h2>\n<p>&nbsp;<\/p>\n<p>In footwear, men&#8217;s moccasins and baby straps alternated with sneakers, while among bags, <strong>Speedy&#8217;s best-sellers stood out<\/strong>, offered in highly sophisticated, brightly colored lambskin leather versions.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pDsjAIrmSKM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>And among the more accessible accessories, <strong>berets emblazoned with the words &#8220;Lovers&#8221;<\/strong>, created with Louis Vuitton&#8217;s stylized L and V letters, could well become best sellers&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>Could this contribute to Pharrell Williams&#8217; stated goal of democratizing Louis Vuitton?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/magazine.luxus-plus.com\/after-his-first-campaign-for-louis-vuitton-pharrell-williams-unveils-an-ephemeral-exhibition-in-paris\/?lang=en\">AFTER HIS FIRST CAMPAIGN FOR LOUIS VUITTON, PHARRELL WILLIAMS UNVEILS AN EPHEMERAL EXHIBITION IN PARIS<\/a><\/p>\n<div class=\"thb-post-title-bottom thb-post-share-style3\">\n<div class=\"thb-post-title-inline-author\">Featured photo : \u00a9 Getty Images<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pharrell Williams&#8217; first show as artistic director of Louis Vuitton menswear took place on the evening of the first day of Paris Fashion Week shows, June 20. And he didn&#8217;t disappoint!<\/p>\n","protected":false},"author":1,"featured_media":15590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Pharrell Williams&#039; first show as artistic director of Louis Vuitton menswear took place on the evening of the first day of Paris Fashion Week shows, June 20.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"parade,fashion week,Paris,Louis Vuitton,Pharrell Williams,stars,collection,spring-summer,LVMH,fashion,luxury,Jay-Z,Beyonc\u00e9,Jared Leto,Lewis Hamilton","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,2],"tags":[101,104,107,105,108,103,106,109],"class_list":["post-15581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-uncategorized","tag-barbie","tag-barbie-2","tag-barbie-2-2","tag-pink","tag-pink-2","tag-tendance","tag-trend","tag-trend-2"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/15581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=15581"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/15581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/15590"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=15581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=15581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=15581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}