{"id":23108,"date":"2024-05-21T16:18:13","date_gmt":"2024-05-21T14:18:13","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/paris-match-fete-ses-75-ans-avec-une-grande-campagne\/"},"modified":"2024-05-21T17:11:18","modified_gmt":"2024-05-21T15:11:18","slug":"paris-match-celebrates-its-75th-anniversary-with-a-major-campaign","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/paris-match-celebrates-its-75th-anniversary-with-a-major-campaign\/","title":{"rendered":"Paris Match celebrates its 75th anniversary with a major campaign"},"content":{"rendered":"

To celebrate its 75th anniversary, Paris Match offers a grand guest list. Fran\u00e7ois Mitterrand, Marilyn Monroe, Taylor Swift, Simone Veil, and Kylian Mbapp\u00e9, all have been brought together by the French magazine for this major campaign. Symbolizing Paris Match’s journey through the ages, the series of photos emphasizes intergenerational connections.<\/span><\/p>\n

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Launched on May 7th<\/strong>, the anniversary campaign for Paris Match’s 75th anniversary<\/strong> has spread across the entire country. Visible on billboards in the Paris metro, in the press, and online, this campaign stays true to Paris Match\u2019s promise: \u201cthe weight of words, the shock of photos.\u201d<\/span><\/p>\n

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To create the visuals, the magazine enlisted the help of the communication agency Havas Paris<\/strong>. \u201c<\/span>We wanted to create truly beautiful posters with a striking concept that is primarily visual, with few words, to stay as close as possible to the spirit of Paris Match,\u201d<\/span><\/i> explained St\u00e9phane Gaubert<\/strong>, creative director at Havas Paris.<\/span><\/p>\n

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The result is a simple formula based on the inherent characteristics of the magazine created by Jean Prouvost<\/strong>: “<\/span>inspiring, essential, striking, iconic”<\/span><\/i>…and all that, \u201c<\/span>for 75 years<\/span><\/i>.\u201d<\/span><\/p>\n

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To support its message, the campaign pays tribute to the iconic archives of the magazine. Football legend Pel\u00e9, former president Fran\u00e7ois Mitterrand, actress Marilyn Monroe, and stateswoman Simone Veil<\/strong>, all these great names who have made their mark on history in their own way, appear engrossed in reading Paris Match. On the cover of their respective issues, in an amusing telescoping of history, today’s personalities are featured. Namely Kylian Mbapp\u00e9, Taylor Swift, Emmanuel Macron, Iranian women<\/strong>…<\/span><\/p>\n

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Through this exchange between generations, the concept also highlights the idea of transmission. <\/span>\u201c<\/span>We staged heroes of the past reading today’s magazine to show that Paris Match is an essential current affairs medium for understanding the world as it is,\u201d<\/span><\/i> explains Benoit Loz\u00e9<\/strong>, Strategy Director at Havas Paris.<\/span><\/p>\n

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With this new campaign, everyone should be able to find something to relate to, whether they are fans of O Rei <\/span>alias Pel\u00e9 and his footwork, or admirers of Taylor Swift and her ballads.<\/p>\n

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Read also> Meryl Streep, the papess of cinema<\/a><\/p>\n

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Photo credit: \u00a9 Paris Match – Havas Paris<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

To celebrate its 75th anniversary, Paris Match offers a grand guest list. Fran\u00e7ois Mitterrand, Marilyn Monroe, Taylor Swift, Simone Veil, and Kylian Mbapp\u00e9, all have been brought together by the French magazine for this major campaign. Symbolizing Paris Match’s journey through the ages, the series of photos emphasizes intergenerational connections.<\/p>\n","protected":false},"author":551,"featured_media":23102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"To celebrate its 75th anniversary, Paris Match offers a grand guest list","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[690,243,691],"class_list":["post-23108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-campagne-en","tag-culture-en","tag-paris-match-en"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/23108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/551"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=23108"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/23108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/23102"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=23108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=23108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=23108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}