{"id":27012,"date":"2024-11-18T12:00:21","date_gmt":"2024-11-18T11:00:21","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=27012"},"modified":"2024-11-20T15:27:06","modified_gmt":"2024-11-20T14:27:06","slug":"the-oura-ring-phenomenon","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/the-oura-ring-phenomenon\/","title":{"rendered":"The Oura Ring phenomenon"},"content":{"rendered":"

TikTok has a rare ability to boost a product through a digital craze that is difficult for brands to anticipate. Such is the case with Oura Ring, a connected ring that has become a must-have in everyday life, according to Internet users.<\/p>\n

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After the collapse of former Finnish cell phone giant Nokia, its ex-engineers had to turn their attention to other projects.<\/strong> In Oulu, a city in the north of this Scandinavian country, they drew on their technological expertise to conquer the beauty and wellness market. The result is \u014cura Health, a start-up specializing in connected rings<\/strong>, the first version of which was released in 2015. An object that aims to compete with connected watches and occupy a market that is still little occupied.<\/p>\n

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Following meticulous development, communication and marketing work, both nationally and internationally, the company announced in April 2022 that it had sold no less than a million of these products in one quarter! Major celebrities, such as Prince Harry in 2018, and have thus been spotted wearing this ring, and Gucci unveiled a special collaboration with the brand two years ago. The company claims a valuation of $2.55 billion and has opened offices in San Francisco and San Diego, although its headquarters remain in Oulu.<\/p>\n

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The biohacking trend materialized in a ring<\/h2>\n

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The skills of this intelligent ring are manifold, but could be summed up in one sentence: track and analyze all the criteria of our lifestyle to improve our well-being and our daily lives, thanks to the many sensors contained in the ring.<\/strong><\/p>\n

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\u00a9 Oura<\/figcaption><\/figure>\n

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“Instead of approaching their health reactively, more and more people are focusing on proactive, long-term ways to be healthier.<\/em> One of the main ways to improve health is a good night’s sleep, and that’s where Oura shines*<\/strong> \u201c<\/em> explained Michael Chapp, Oura’s COO.<\/p>\n

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Oura Ring lets you know and optimize your sleep cycle, collect information on blood oxygen levels and heart rate, and monitor your menstrual cycle. In short, it collects data on our general state of health<\/strong>. And to obtain this data and personalized recommendations, you need to download an application (for a fee). This also includes a library of guided audio meditation sessions and educational videos.<\/p>\n

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Une publication partag\u00e9e par O\u0304URA (@ouraring)<\/a><\/p>\n<\/div>\n<\/blockquote>\n