{"id":28717,"date":"2025-02-05T14:24:19","date_gmt":"2025-02-05T13:24:19","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=28717"},"modified":"2026-02-19T15:05:28","modified_gmt":"2026-02-19T14:05:28","slug":"jewellery-bags-watches-7-high-end-brands-celebrating-the-year-2025-of-the-snake-in-the-chinese-calendar","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/jewellery-bags-watches-7-high-end-brands-celebrating-the-year-2025-of-the-snake-in-the-chinese-calendar\/","title":{"rendered":"Jewellery, bags, watches&#8230; 7 high-end brands celebrating the year 2025 of the snake in the Chinese calendar"},"content":{"rendered":"<div class=\"initial-letter\"><p>From January 29 to February 12, China celebrates the first moments of its new calendar year. In 2025, the sign of the snake is praised and, moreover, honored by high-end brands with thematic ranges.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Symbol of growth, regeneration and wisdom, the snake promises a beautiful year to come. For 12 months under this sign of the zodiac, the luxury houses unveil pieces inspired by the animal, including watches, handbags and cognac boxes.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Hublot Spirit of Big Bang Year of the Snake watch<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_28715\" aria-describedby=\"caption-attachment-28715\" style=\"width: 1365px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-28715 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2025\/02\/Spirit-of-Big-Bang-Year-of-the-Snake-42-mm-LS-3-scaled.jpg\" alt=\"\" width=\"1365\" height=\"2048\" \/><figcaption id=\"caption-attachment-28715\" class=\"wp-caption-text\">\u00a9 Hublot<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Since 2016, Hublot has been celebrating the Chinese New Year with a reinterpretation of the Spirit of Big Bang. This year, an edition of <strong>88 pieces<\/strong> is presented, with a perforated dial revealing the mechanics of the chronograph movement, itself occupied by a golden snake that seems to wrap around the three counters.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Swarovski jewellery line<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_28707\" aria-describedby=\"caption-attachment-28707\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-28707 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2025\/02\/pendentif-snake-tailles-variees-annee-du-serpent-rouge-placage-de-ton-or-rose-swarovski-5709089-scaled.avif\" alt=\"\" width=\"2048\" height=\"2048\" \/><figcaption id=\"caption-attachment-28707\" class=\"wp-caption-text\">\u00a9 Swarovski<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>In parallel to its collection in collaboration with Ariana Grande, Swarovski celebrates the Year of the Snake through <strong>pendants, bracelets and earrings<\/strong> that embody rebirth, transformation and vitality. Favorite for the red Snake necklace in rose gold tone plating.<\/p>\n<p>&nbsp;<\/p>\n<h3>The fashion collection of Loewe<\/h3>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DFIOiGzogrt\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DFIOiGzogrt\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par LOEWE (@loewe)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Bags, clothing and accessories: this year, Loewe is celebrating the Year of the Snake with a <strong>themed collection featuring motifs that evoke the zodiacal symbol<\/strong>. Within it, the it-bag Puzzle that is adorned with serpentines and the Nest bag created in collaboration with master craftsman Xiong Songtao.<\/p>\n<p>&nbsp;<\/p>\n<h3>The limited edition of Hennessy cognac<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_28713\" aria-describedby=\"caption-attachment-28713\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-28713 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2025\/02\/Hennessy-Feature_.jpg\" alt=\"\" width=\"1200\" height=\"700\" \/><figcaption id=\"caption-attachment-28713\" class=\"wp-caption-text\">\u00a9 Hennessy<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The Hennessy brand has come closer to the artist Shuting Qiu in a collection where the boxes of cognac are metamorphosed in this Year of the Snake. <strong>The XO, VSOP and Paradis editions<\/strong> are adorned with an intense red pimp\u00e9 of purple or yellow and snake and floral motifs.<\/p>\n<p>&nbsp;<\/p>\n<h3>The jewelry boxes and holders Tiffany &amp; Co.<\/h3>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DFV68_AgTto\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DFV68_AgTto\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Tiffany &amp; Co. (@tiffanyandco)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tiffany &amp; Co. collaborated with multidisciplinary artist Oscar Wang<\/strong> on a collection around the Year of the Snake. This limited edition gift set consists of ceramic boxes and enamel jewelry holders representing two heart-shaped snakes. These also echo the number eight, a symbol of wealth and fortune in Chinese culture.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Miu Miu fashion collection<\/h3>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DFCrJhECHer\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DFCrJhECHer\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Miu Miu (@miumiu)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Miu Miu presents a <strong>collection that includes zip-up hoodies, T-shirts and lucky red cotton underwear<\/strong>. We particularly pick the accessories accompanied by charms including a crocheted snake. And to celebrate the Chinese New Year, the most popular brand on Lyst in 2024 organized a series of immersive activations in Shanghai, Guangzhou and Beijing named \u00abMiu Miu Encounters\u00bb as well as a short film directed by Shujun Wei.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Breguet Classique 7145 Lunar New Year 2025 watch<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_28709\" aria-describedby=\"caption-attachment-28709\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28709 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2025\/02\/breguet-classique-7145-nouvel-an-lunaire-2025.webp\" alt=\"\" width=\"960\" height=\"640\" \/><figcaption id=\"caption-attachment-28709\" class=\"wp-caption-text\">\u00a9 Breguet<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>To celebrate the Chinese New Year 2025, <strong>Breguet unveils an ultra-limited edition highlighting guillochage and engraving.<\/strong> The dial is dressed in a beautiful gray and green with a snake in its center.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also : <a href=\"https:\/\/magazine.luxus-plus.com\/en\/7-beautiful-books-to-browse-through-all-winter-long\/\"><span style=\"font-family: var(--heading-font);\">7 beautiful books to browse through all winter long<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Hennessy<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>From January 29 to February 12, China celebrates the first moments of its new calendar year. In 2025, the sign of the snake is praised and, moreover, honored by high-end brands with thematic ranges.<\/p>\n","protected":false},"author":552,"featured_media":28711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"From January 29 to February 12, China celebrates the first moments of its new calendar year. 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