{"id":33086,"date":"2025-08-21T10:39:52","date_gmt":"2025-08-21T08:39:52","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=33086"},"modified":"2025-08-26T13:06:25","modified_gmt":"2025-08-26T11:06:25","slug":"print-extract-gen-z-luxury-the-new-emotional-elite-of-luxury","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/print-extract-gen-z-luxury-the-new-emotional-elite-of-luxury\/","title":{"rendered":"PRINT EXTRACT –\u00a0Gen Z & Luxury: the new emotional elite of luxury"},"content":{"rendered":"

EDITOR\u2019S NOTE:<\/strong> This article was first published in Issue No. 11 \u2013 Summer 2025 of Luxus Magazine.<\/em><\/p>\n

In this first column, Estelle Dinh, CEO of Attixs Global Collection SA (Swiss Attixs of Hospitality Group) and professor at the Glion Institute of Higher Education in Switzerland, a renowned educational institution in hospitality and luxury management, discusses Generation Z’s relationship with luxury. This cohort, born between 1996 and 2010, currently represents 10% of the sector’s market, a figure that is expected to rise to 40% by 2035.<\/em><\/p>\n

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They are no longer content to simply consume luxury: they question it, transform it, transcend it.<\/p><\/blockquote>\n

Generation Z is shaking up the codes of an industry long based on material scarcity, heritage, and ostentation<\/strong>. Born into a world in perpetual crisis (economic, climate, social), their luxury is now experiential, committed, and intuitive<\/strong>.<\/span><\/p>\n

These changes are reflected in a questioning of the sector\u2019s traditional codes<\/strong>:<\/span><\/p>\n

– The notion of exclusivity<\/strong> is shifting from the object to access to a community or a unique experience<\/strong>.<\/span><\/p>\n

– Desirability<\/strong> is no longer based solely on brand awareness, but on a brand\u2019s ability to generate emotion or connection.<\/strong><\/span><\/p>\n

– Loyalty<\/strong> is becoming emotional rather than transactional<\/strong>: a brand that is listened to and understood is much more influential than a brand that is simply admired.<\/span><\/p>\n

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\u00a9 Glion<\/figcaption><\/figure>\n

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Because the luxury of the future<\/strong> will no longer be sold solely on the basis of prestige or performance. It will be experienced<\/strong>. It will be felt<\/strong>. And that requires a key skill: emotional intelligence<\/strong>.<\/span><\/p>\n

This is where Gen Z naturally excels. With their keen radar, instinctive sensitivity, openness to diversity, and familiarity with digital immediacy<\/strong>, they pick up on weak signals, implicit <\/span>expectations, and diffuse emotions.<\/span><\/p>\n

At Glion Institute of Higher Education<\/strong><\/a><\/span>, our students, who come from more than 90 countries<\/strong>, develop these skills through real-world experiences. Our 150+ partner brands<\/strong> know this well: they come to Glion not only for skills, but also for a vision and an ability to understand and anticipate the expectations of a demanding, mobile, and diverse clientele.<\/strong><\/span><\/p>\n

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\u00a9 Glion<\/figcaption><\/figure>\n

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The role of high-level education in this context is fundamental<\/strong>. Training young generations to understand the complexity of contemporary luxury means enabling them to reconcile economic performance with human sensitivity<\/strong>. It means bringing forth a new elite<\/strong>\u2014not elitist, but humanistic<\/strong>.<\/span><\/p>\n

And that is precisely what Glion, owned by the Sommet Education<\/a><\/span> group and recently awarded the prestigious Swiss accreditation of Haute Ecole Sp\u00e9cialis\u00e9e (HES), strives to do: train professionals who are grounded in reality, connected to cultural trends, and equipped with deep emotional intelligence. In a word: sensitive leaders.<\/b><\/p>\n

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Find the entire summer issue of Print magazine by choosing your Luxus Magazine subscription option here<\/span>.<\/a><\/p>\n

Are you a luxury professional? Opt for one of our duo options: an annual subscription combining Luxus+ and Luxus Magazine here<\/span>.<\/a><\/p>\n

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Read also > PRINT EXTRACT \u2013 Valmont launches its revitalizing range in travel size<\/a><\/p>\n

Featured photo: \u00a9 Courtesy of Glion<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

EDITOR\u2019S NOTE: This article was first published in Issue No. 11 \u2013 Summer 2025 of Luxus Magazine. In this first column, Estelle Dinh, CEO of Attixs Global Collection SA (Swiss Attixs of Hospitality Group) and professor at the Glion Institute of Higher Education in Switzerland, a renowned educational institution in hospitality and luxury management, discusses Generation Z’s relationship with luxury. This cohort, born between 1996 and 2010, currently represents 10% of the sector’s market, a figure that is expected to rise to 40% by 2035.<\/p>\n","protected":false},"author":560,"featured_media":34148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"In this excerpt from Luxus Magazine No. 11, Dr. Estelle Dinh discusses the new expectations of Gen Z regarding Luxury.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-33086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/33086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/560"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=33086"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/33086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/34148"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=33086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=33086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=33086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}