{"id":4206,"date":"2021-06-03T18:12:37","date_gmt":"2021-06-03T16:12:37","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=4206"},"modified":"2021-06-03T18:13:29","modified_gmt":"2021-06-03T16:13:29","slug":"louis-vuitton-collaborates-with-the-nba-in-the-design-of-a-pop-up-store-in-shibuya","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/louis-vuitton-collaborates-with-the-nba-in-the-design-of-a-pop-up-store-in-shibuya\/","title":{"rendered":"Louis Vuitton collaborates with the NBA in the design of a pop-up store in Shibuya"},"content":{"rendered":"<div class=\"initial-letter\"><p>To mark the release of the Louis Vuitton x NBA collection, the house has opened an exclusive pop-up store in its first men&#8217;s flagship store in the world, located in Tokyo&#8217;s Shibuya district.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As its <strong>collaboration<\/strong> with the <strong>National Basketball Association<\/strong> was launched on May 27, the house of <strong>Louis<\/strong> <strong>Vuitton<\/strong> unveiled a pop-up store in the &#8220;<em>Louis Vuitton Shibuya Men&#8217;s Store<\/em>&#8220;. Located in the <strong>Shibuya<\/strong> district of the city of Tokyo, the ephemeral store is located in the <strong>Miyashita<\/strong> <strong>Park<\/strong> shopping complex.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The space dedicated to the <strong>Louis Vuitton<\/strong> x <strong>NBA<\/strong> <strong>collection<\/strong> takes place in the brand&#8217;s first men&#8217;s <strong>flagship<\/strong>, which opened last year and whose facades and interior are entirely decorated in <strong>NBA<\/strong> colors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-61089\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/06\/LV-x-NBA-Louis-Vuitton-Shibuya-Mens-Store-0-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As soon as you arrive in front of the <strong>store<\/strong>, you can&#8217;t miss the huge letters covering the facade with the name &#8220;<em>Louis<\/em>&#8221; and the colors of the league, red, blue and white. Venturing inside the store, one immediately notices the <strong>Louis Vuitton<\/strong> x <strong>NBA<\/strong> <strong>capsule<\/strong> <strong>collection<\/strong> at the entrance, which welcomes the house&#8217;s clientele.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The walls are painted entirely with the orange color of the <strong>National Basketball Association<\/strong>. In the center, a huge basketball of three meters in diameter dominates the store. The imposing ball is available for sale, along with the rest of the <strong>capsule<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-61091\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/06\/LV-x-NBA-Louis-Vuitton-Shibuya-Mens-Store-2-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This collection is carried by the artistic director <strong>Virgil<\/strong> <strong>Abloh<\/strong> and his collaboration with the American designer<strong> Don Crawley<\/strong>. As the <strong>NBA<\/strong> celebrates its 75th anniversary, the <strong>Louis Vuitton<\/strong> x <strong>NBA<\/strong> <strong>capsule<\/strong> celebrates the overarching values of <strong>basketball<\/strong> such as <strong>brotherhood<\/strong>, <strong>inclusivity<\/strong>, and <strong>collective<\/strong> <strong>spirit<\/strong>.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/magazine.luxus-plus.com\/en\/labellov-sets-up-a-pop-up-store-in-massmechelen-village\/\">LABELLOV SETS UP A POP-UP STORE IN MASSMECHELEN VILLAGE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Louis Vuitton<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>To mark the release of the Louis Vuitton x NBA collection, the house has opened an exclusive pop-up store in its first men&#8217;s flagship store in the world, located in Tokyo&#8217;s Shibuya district.<\/p>\n","protected":false},"author":1,"featured_media":4210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"To mark the release of the Louis Vuitton x NBA collection, the house has opened an exclusive pop-up store in its first men&#039;s flagship store in the world.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"NBA,Louis Vuitton,pop-up store,Virgil Abloh,National Basket Association,Don Crawley,Shibuya,collection,capsule,brotherhood,inclusiveness,basketball,collective spirit,Tokyo,Miyashita Park","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[57,58,53,59,73],"class_list":["post-4206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-collaborations-en","tag-histoire-en","tag-mode-en","tag-serie-en","tag-street-wear-en"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/4206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=4206"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/4206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/4210"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=4206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=4206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=4206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}