{"id":43211,"date":"2026-06-10T10:35:04","date_gmt":"2026-06-10T08:35:04","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=43211"},"modified":"2026-06-10T22:31:57","modified_gmt":"2026-06-10T20:31:57","slug":"the-modernists-the-new-luxury-is-about-connections","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/the-modernists-the-new-luxury-is-about-connections\/","title":{"rendered":"The Modernists : the new luxury is about connections"},"content":{"rendered":"<div class=\"initial-letter\"><p>Luxury is no longer simply about owning rare objects. For a new generation of international executives, entrepreneurs, and creatives, true privilege now lies in access to carefully curated communities, exclusive experiences, and a network capable of opening doors around the world. With The Modernists, a new private network designed for international nomads, a new definition of prestige is emerging: luxury based on belonging rather than ownership.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DZYKhoRNnr8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DZYKhoRNnr8\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Luxus Magazine (@luxusmagazineofficiel)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><\/h3>\n<h3>Access : The new currency of luxury<\/h3>\n<p>&nbsp;<\/p>\n<p>For decades, luxury was built around the scarcity of material goods. An exceptional watch, a classic car, or an iconic bag symbolized success. Today, this logic is evolving.<\/p>\n<p>&nbsp;<\/p>\n<p>In a globalized economy where elites constantly move between Paris, London, Dubai, Milan, New York, and Singapore, true value increasingly lies in social capital. What makes the difference is no longer just what one owns, but the places one has access to, the people one meets, and the experiences one shares.<\/p>\n<p>&nbsp;<\/p>\n<p>More than twenty years ago, American sociologist and economist Jeremy Rifkin already spoke of the shift from an \u201ceconomy of ownership\u201d to an \u201ceconomy of access.\u201d The luxury sector perfectly illustrates this transformation : exclusivity is no longer just something you buy ; it is something you earn.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Global Boom in Private Clubs<\/h3>\n<figure id=\"attachment_43204\" aria-describedby=\"caption-attachment-43204\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-43204 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Soho-House-London.jpeg\" alt=\"\" width=\"2048\" height=\"1229\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Soho-House-London.jpeg 2048w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Soho-House-London-300x180.jpeg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Soho-House-London-1024x615.jpeg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Soho-House-London-768x461.jpeg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Soho-House-London-1536x922.jpeg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Soho-House-London-60x36.jpeg 60w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-43204\" class=\"wp-caption-text\">Soho House London<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>This new vision of luxury is reflected in the spectacular rise of private networks across every continent.<\/p>\n<p>&nbsp;<\/p>\n<p>The most iconic model is undoubtedly <strong>Soho House<\/strong>. With locations in major global capitals, the group hosts an international community of creatives, entrepreneurs, and decision-makers. Membership is by application, with a referral system that helps preserve the identity of its members. Once accepted, members can access the various Houses around the world, turning every trip into a natural extension of their network.<\/p>\n<p>&nbsp;<\/p>\n<p>In London, <strong>The Arts Club<\/strong>, founded in the 19th century, now attracts collectors, artists, investors, and international executives with its sophisticated cultural programming. In New York, <strong>Core Club<\/strong> cultivates an even more exclusive approach by bringing together economic, intellectual, and cultural leaders. On the U.S. West Coast, <strong>The Battery<\/strong> in San Francisco has become one of the preferred meeting places for Silicon Valley entrepreneurs and investors.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_43202\" aria-describedby=\"caption-attachment-43202\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-43202 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/602808547.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/602808547.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/602808547-300x200.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/602808547-768x512.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/602808547-60x40.jpg 60w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/602808547-720x480.jpg 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-43202\" class=\"wp-caption-text\">Casa Cipriani New-York<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Even the hotel industry is adopting this approach. <strong>The Ned<\/strong>, in London, New York, or Doha, no longer sells just rooms but a true lifestyle through a membership offering private spaces, reserved lounges, exclusive events, and personalized services. In New York, <strong>Casa Cipriani<\/strong> combines a luxury hotel, a private club, and a networking hub for a cosmopolitan clientele.<\/p>\n<p>&nbsp;<\/p>\n<p>All are based on the same idea: value no longer lies solely in the venue itself, but in the caliber of the people who frequent it.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>From restaurants to privilege cards: the experience above all<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_43206\" aria-describedby=\"caption-attachment-43206\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-43206 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Backup-Maison-Revka-Paris-May-2022-1.webp\" alt=\"\" width=\"1000\" height=\"666\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Backup-Maison-Revka-Paris-May-2022-1.webp 1000w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Backup-Maison-Revka-Paris-May-2022-1-300x200.webp 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Backup-Maison-Revka-Paris-May-2022-1-768x511.webp 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Backup-Maison-Revka-Paris-May-2022-1-60x40.webp 60w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/Backup-Maison-Revka-Paris-May-2022-1-720x480.webp 720w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-43206\" class=\"wp-caption-text\">Revka Paris \u00a9 Paris Society<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>In France, this trend is also evident.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>Paris Society<\/strong> group has developed a privilege card that goes far beyond a simple loyalty program. Priority booking at its most sought-after establishments, personalized service, invitations to private events, and exclusive benefits: the customer becomes a member of a community rather than just a consumer.<\/p>\n<p>&nbsp;<\/p>\n<p>This approach is now spreading to many sectors. Major hotels, auction houses, wine clubs, cultural institutions, and even certain car brands offer programs reserved for their members.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>American Express Centurion<\/strong>, better known as the Black Card, perfectly illustrates this trend. Beyond banking services, it offers privileged access to private airport lounges, dedicated concierge services, exclusive events, and experiences that are difficult to obtain otherwise.<\/p>\n<p>&nbsp;<\/p>\n<p>Even museums and cultural foundations are developing premium membership programs offering access to private openings, meetings with artists, and exclusive tours. Luxury is now expressed through the privilege of enjoying experiences that not everyone can share.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Modernists, or the Rise of Relational Luxury<\/h3>\n<figure id=\"attachment_43242\" aria-describedby=\"caption-attachment-43242\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43242 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/CopyofModernistVentureClubInvite-1.webp\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/CopyofModernistVentureClubInvite-1.webp 1920w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/CopyofModernistVentureClubInvite-1-300x169.webp 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/CopyofModernistVentureClubInvite-1-1024x576.webp 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/CopyofModernistVentureClubInvite-1-768x432.webp 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/CopyofModernistVentureClubInvite-1-1536x864.webp 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/CopyofModernistVentureClubInvite-1-60x34.webp 60w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-43242\" class=\"wp-caption-text\">The Modernists membership card<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>It is within this context that <b>The Modernists<\/b> fits in; the platform was launched in London in 2023 by <b>Melissa Dewar<\/b>, a graduate of the University of Cambridge with experience in the luxury, real estate, and strategic partnerships sectors.<\/p>\n<p>&nbsp;<\/p>\n<p>The platform operates on a membership basis and provides <b>access to a network of private clubs, coworking spaces, cultural venues, and wellness facilities in several major cities<\/b>. Its goal is to simplify travel for its members by offering spaces tailored to their professional activities and personal interests. Designed for entrepreneurs, creatives, investors, and international decision-makers, this new private network meets the expectations of a generation that travels extensively, works from anywhere, and seeks above all to join trusted communities.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_43237\" aria-describedby=\"caption-attachment-43237\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43237 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/643d8ffd-8c7f-49db-9c2b-d591dc7daf54.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/643d8ffd-8c7f-49db-9c2b-d591dc7daf54.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/643d8ffd-8c7f-49db-9c2b-d591dc7daf54-300x200.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/643d8ffd-8c7f-49db-9c2b-d591dc7daf54-768x512.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/643d8ffd-8c7f-49db-9c2b-d591dc7daf54-60x40.jpg 60w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2026\/06\/643d8ffd-8c7f-49db-9c2b-d591dc7daf54-720x480.jpg 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-43237\" class=\"wp-caption-text\">Parisian ambassadors of The Modernists (from left to right) : Caroline Hattiger, Regine Le Brun, Melissa Dewar (the founder), Domenico Morelli, Lana Laure Khalife \u00a9 St\u00e9phane F\u00e9licit\u00e9<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><b>The Modernists<\/b> now boasts over <b>1,000 members<\/b>, a network of <b>more than 100 partner venues<\/b> in London, Paris, Barcelona, Vienna, and New York, as well as a program of over <b>200 monthly events<\/b>. Its growth also relies on local ambassadors; in Paris, <b>R\u00e9gine Le Brun, Caroline Hattiger, Domenico Morelli, and Lana Laure Khalife<\/b> lead the community and develop partnerships with local organizations, including <b>Paris Society<\/b> and <b>Halo Paris<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>For perhaps the true luxury of the 21st century has become intangible. In a world where exceptional products are more accessible than ever before, what remains truly rare is access to the right people, at the right time, in the right context.<\/p>\n<p>&nbsp;<\/p>\n<p>With the rise of networks like The Modernists, Soho House, The Arts Club, and membership programs developed by Paris Society, a new definition of prestige is gradually taking hold. The outward sign of success is no longer just what one owns, but the circle to which one belongs.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The luxury of tomorrow may no longer be the kind we display. It will be the kind we share.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read more &gt; <a href=\"https:\/\/luxus-plus.com\/en\/billionaire-insignia-and-jacob-co-design-an-exclusive-and-precious-bank-card\/\">Billionaire, Insignia and Jacob &amp; Co design an exclusive and precious bank card<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : Membership card \u00a9 The Modernists<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Luxury is no longer simply about owning rare objects. For a new generation of international executives, entrepreneurs, and creatives, true privilege now lies in access to carefully curated communities, exclusive experiences, and a network capable of opening doors around the world. With The Modernists, a new private network designed for international nomads, a new definition of prestige is emerging: luxury based on belonging rather than ownership.<\/p>\n","protected":false},"author":555,"featured_media":43240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"The Modernists, a new private network designed for international nomads, a new definition of prestige is emerging : luxury based on belonging versus ownership.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,20],"tags":[6089,83,6090],"class_list":["post-43211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-trends","tag-experience","tag-luxury","tag-the-modernists"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/43211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/555"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=43211"}],"version-history":[{"count":2,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/43211\/revisions"}],"predecessor-version":[{"id":43388,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/43211\/revisions\/43388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/43240"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=43211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=43211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=43211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}