{"id":5057,"date":"2021-07-14T12:00:44","date_gmt":"2021-07-14T10:00:44","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=5057"},"modified":"2024-05-03T11:21:37","modified_gmt":"2024-05-03T09:21:37","slug":"tag-heuer-collaborates-with-super-mario-on-a-connected-watch","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/tag-heuer-collaborates-with-super-mario-on-a-connected-watch\/","title":{"rendered":"Tag Heuer collaborates with Super Mario on a connected watch"},"content":{"rendered":"<div class=\"initial-letter\"><p>Luxury watchmaker Tag Heuer has announced its partnership with international video game mascot Mario for the design of a connected watch.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Nintendo&#8217;s<\/strong> most famous character stars in the latest <strong>collaboration<\/strong> from the <strong>Tag Heuer<\/strong> <strong>watchmaker<\/strong>. The <strong>Italian<\/strong> plumber with a moustache first appeared in 1981 in the <strong>game Donkey Kong<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mario<\/strong> quickly became the biggest star of <strong>platform games<\/strong> and his first dedicated game was released in 1985, originally designed by<strong> Japanese Shigeru Miyamoto<\/strong> to be the sequel to <strong>Donkey Kong<\/strong>. Today, its success is no longer in question, and <strong>Tag Heuer<\/strong> has understood this.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5070\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros.jpg\" alt=\"\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros.jpg 2000w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-300x150.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-1024x512.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-768x384.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-1536x768.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-370x185.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-800x400.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-185x93.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-740x370.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-20x10.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-400x200.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-1600x800.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-600x300.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/SI_3DSVC_SuperMarioBros-96x48.jpg 96w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>Swiss watchmaker<\/strong>, which belongs to the <strong>LVMH<\/strong> group, has thus revealed the fruit of this surprising <strong>collaboration<\/strong>. This exclusive <strong>watch<\/strong> is inspired by the <strong>Super Mario game<\/strong> series, which has sold more than 330 million copies worldwide, one of the biggest successes in <strong>video games<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CRTM8_SlGAD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CRTM8_SlGAD\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par TAG Heuer (@tagheuer)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>Always on the move, the character runs, flies, swims, plays golf and tennis, and leads a hectic life. Full of energy and optimism, he invites the owner of the watch to spend time with him<\/em>,&#8221; say the designers of the <strong>model<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5064\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426.jpg\" alt=\"\" width=\"980\" height=\"426\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426.jpg 980w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-300x130.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-768x334.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-370x161.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-800x348.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-185x80.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-740x322.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-20x9.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-400x174.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-600x261.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960874-article-jpg_8104374_980x426-110x48.jpg 110w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>This unique product, which combines luxury, sport and fun, encourages its owner to move and spend more time with Mario, discovering the pleasure and satisfaction of progress<\/em>,&#8221; they add.<\/p>\n<p>&nbsp;<\/p>\n<p>This is not the first time a watch brand has decided to feature the <strong>Italian<\/strong> plumber. Already, in 2015, <strong>RJ Romain Jerome<\/strong> chose to wear the red of his cap. In <strong>Japan<\/strong>, three models of Mario watches are born: <strong>Famicom Mario<\/strong>, <strong>Big Size Mario<\/strong> and <strong>Active Mario<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5066\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687.jpg\" alt=\"\" width=\"626\" height=\"522\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687.jpg 626w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687-300x250.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687-370x309.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687-20x17.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687-185x154.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687-400x334.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687-600x500.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/57652760-42682687-58x48.jpg 58w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Designed to be much more than a simple timepiece, this new <strong>model<\/strong> is designed to evolve and adapt to the sporting progress of its owner. According to <strong>Tag Heuer<\/strong>, the <strong>model<\/strong> will be &#8220;<em>a fun and stimulating way to stay active throughout the day<\/em>&#8220;.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>Mario welcomes you each morning and follows you through the hours. Accumulated steps unlock rewards and a different animation appears on the dial each time you reach a new level of your goal for the day: 25%, 50%, 75% and 100%<\/em>,&#8221; <strong>Tag Heuer<\/strong> details.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>This way you get the famous Super Mario boosters throughout the day: at 3 o&#8217;clock, the mushroom that makes Mario grow; at 6 o&#8217;clock, the teleportation pipe; and at 9 o&#8217;clock, the invincibility star. When the target number of daily steps is reached, Mario climbs to the top of the mast carrying a red flag, another famous element of the video game<\/em>,&#8221; adds the <strong>brand<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5060\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379.jpg\" alt=\"\" width=\"659\" height=\"371\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379.jpg 659w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379-300x169.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379-370x208.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379-20x11.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379-185x104.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379-400x225.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379-600x338.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/21960870lpmw-21960885-embed-libre-jpg_8104379-85x48.jpg 85w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Beyond its playful and <strong>interactive<\/strong> aspect, the <strong>Tag Heuer Super Mario<\/strong> has a design faithful to the universe that will delight fans of the<strong> license<\/strong>. Four of the dials on the <strong>Tag Heuer Connected<\/strong> have been redesigned, such as the <strong>Timekeeping<\/strong> dial, which features a pixel art<strong> Mario<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>This <strong>collector&#8217;s edition<\/strong> of the <strong>Tag Heuer Connected<\/strong> will be limited to 2,000 pieces, for a price of about \u20ac2,000.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/magazine.luxus-plus.com\/blancpain-revisits-its-fifty-fathoms-a-historic-symbol-of-the-fight-against-radioactivity\/?lang=en\">BLANCPAIN REVISITS ITS FIFTY FATHOMS, A HISTORIC SYMBOL OF THE FIGHT AGAINST RADIOACTIVITY<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Press<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Luxury watchmaker Tag Heuer has announced its partnership with international video game mascot Mario for the design of a connected watch.<\/p>\n","protected":false},"author":1,"featured_media":5081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Luxury watchmaker Tag Heuer has announced its partnership with international video game mascot Mario in the design of a connected watch.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Mario,Tag Heuer,video games,model,watches,connected,Super Mario,Donkey Kong,LVMH,Nintendo","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17,20],"tags":[57,58,53,59,73],"class_list":["post-5057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-trends","tag-collaborations-en","tag-histoire-en","tag-mode-en","tag-serie-en","tag-street-wear-en"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/5057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=5057"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/5057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/5081"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=5057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=5057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=5057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}