{"id":5233,"date":"2021-07-23T15:29:30","date_gmt":"2021-07-23T13:29:30","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=5233"},"modified":"2021-07-26T11:39:56","modified_gmt":"2021-07-26T09:39:56","slug":"ralph-lauren-armani-and-lacoste-each-dress-their-nation-for-the-olympics","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/ralph-lauren-armani-and-lacoste-each-dress-their-nation-for-the-olympics\/","title":{"rendered":"Ralph Lauren, Armani and Lacoste each dress their nation for the Olympics"},"content":{"rendered":"<div class=\"initial-letter\"><p>The Tokyo Olympic Games are officially launched this Friday, July 23 at 1pm. The opportunity to take a closer look at which brands are dressing the different nations for the competition.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>The modern <strong>Olympic Games<\/strong>, an extension of the tradition of the <strong>Olympic Games<\/strong> of ancient Greece, are held every four years and bring together the best <strong>athletes<\/strong> from around the world. Shifted to 2020 due to the health crisis, the 2020 <strong>Tokyo Olympic Games<\/strong> have just begun, with the presence of the <strong>Emperor of Japan<\/strong>, <strong>Naruhito<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>French head<\/strong> of state <strong>Emmanuel Macron<\/strong> was also in attendance, encouraging the nation to win the goal of 40 <strong>medals<\/strong> to guarantee fifth place for <strong>France<\/strong> before the <strong>Paris Olympics<\/strong> in 2024.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ralph Lauren and the United States<\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5241\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1.jpg\" alt=\"\" width=\"1100\" height=\"1375\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1.jpg 1100w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-240x300.jpg 240w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-819x1024.jpg 819w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-768x960.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-370x463.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-800x1000.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-185x231.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-740x925.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-20x25.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-400x500.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-600x750.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Ralph-Lauren-Jeux-Olympiques-Tokyo-2021-1-38x48.jpg 38w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Several<\/strong> major brands decide to dress the nation they support, and for <strong>Ralph Lauren<\/strong>, it is the <strong>United States<\/strong> that are honored. For thirteen years (three editions), the brand <strong>Ralph Lauren<\/strong> supported the country of<strong> Uncle Sam<\/strong> by providing the necessary equipment for the <strong>closing ceremony<\/strong> of the <strong>Olympic Games<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CRqrRXOgp0O\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CRqrRXOgp0O\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Ralph Lauren (@ralphlauren)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Always made in the <strong>United States<\/strong>, the outfits are made by <strong>Ralph Lauren<\/strong>. &#8220;<em>The goal was to create the most durable clothing the athlete has ever had. Make the athletes as ambassadors on the world stage<\/em>,&#8221; said the <strong>brand<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>For <strong>environmental<\/strong> reasons, <strong>Ralph Lauren<\/strong> gear underwent some changes this year. For example, leather has been replaced with plant-based materials. In addition, the garments are plastic-free, and the patches are made from MIRUM, a pure sustainable textile treatment by ECOFAST.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>brand<\/strong>&#8216;s goal was to design &#8220;<em>products that look fresh, modern and clean. And in the middle of hot and humid Tokyo, give them white, light and clean<\/em>,&#8221; as <strong>David Lauren<\/strong>, <strong>Ralph Lauren<\/strong>&#8216;s director of innovation and branding, explains.<\/p>\n<p>&nbsp;<\/p>\n<h2>Giorgio Armani and Italy<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5237\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021.jpg\" alt=\"\" width=\"1300\" height=\"861\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021.jpg 1300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-300x199.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-1024x678.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-768x509.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-370x245.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-800x530.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-20x13.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-185x123.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-740x490.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-400x265.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-600x397.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/07\/Giorgio-Armani-Jeux-Olympiques-Tokyo-2021-72x48.jpg 72w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The<strong> Italian luxury brand<\/strong> <strong>Giorgio Armani<\/strong> provides this year&#8217;s <strong>Olympic<\/strong> participants who will try to collect the maximum number of medals for the Boot. The <strong>brand<\/strong> has already announced its participation in the <strong>Beijing Winter Olympics<\/strong> in 2022.<\/p>\n<p>&nbsp;<\/p>\n<p>Thus, <strong>Emporio Armani<\/strong> became the official supplier of the Italian team, in collaboration with the CONI (the Italian National Olympic Committee) and the IPC (the Italian Paralympic Committee).<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CRdnRR1K-qy\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CRdnRR1K-qy\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Emporio Armani (@emporioarmani)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Since April, the <strong>tracksuits<\/strong> and accessories designed for the team are available for sale in selected <strong>Emporio Armani<\/strong> outlets and in the online store, in order to spread the spirit of the <strong>sport<\/strong> as widely as possible.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>For me, continuity is a value. This is evidenced by the partnership with CONI and IPC, which will see me become the official equipment provider for the Italian team in the sporting journey that begins in Tokyo and continues in Beijing. It is an honor and a privilege to dress our Olympic and Paralympic teams, especially at this time<\/em>,&#8221; said <strong>Giorgio Armani<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Italy<\/strong>, which has already won the Eurovision and Euro Football this year, intends to bring a maximum of medals in the <strong>Peninsula<\/strong>. The words of the <strong>Italian<\/strong> national anthem are inscribed inside the <strong>Armani<\/strong> clothes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Italian Paralympic<\/strong> champion<strong> Simone Barlaam<\/strong>, world record holder in the 50 and 100 freestyle, 50 and 100 backstroke and 50 butterfly S9, becomes an official ambassador for <strong>Armani<\/strong> and will wear sportswear specially designed for him.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>The times we are living in call for an important commitment: to overcome the current situation, we must rediscover ourselves as human beings, loyal and committed, which is what athletes do every day, offering us a wonderful example<\/em>,&#8221; concluded <strong>Armani<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Lacoste and France<\/h2>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CRZNfXppfgm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CRZNfXppfgm\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Lacoste (@lacoste)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>To best represent <strong>France<\/strong> at the<strong> Olympic Games<\/strong>, it is the brand <strong>Lacoste<\/strong> that has once again volunteered. Since 2012, <strong>Lacoste<\/strong> is the official equipment of the French delegation and ends its contract with the Organizing Committee of the<strong> Olympic Games<\/strong> (OCOG) at the end of the<strong> Paralympic Games<\/strong> in<strong> Tokyo<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Since 2014, the <strong>crocodile brand<\/strong> has been developing exclusive collections for the<strong> Games<\/strong>, and for this edition, the pieces of the collection proudly wear the French colors, taking up at the same time the codes of <strong>Japanese<\/strong> <strong>fashion<\/strong>, such as the graphic design.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>I wanted a strong link between France and Japan. The collection includes &#8220;winks&#8221; as a reference to traditional Japanese clothing with &#8220;kimono&#8221; sleeves. I was obsessed with the details: the zipper, the seams &#8230; were designed with care and attention<\/em>,&#8221; explains <strong>Louise Trotter<\/strong>, Creative Designer at <strong>Lacoste<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>collection<\/strong> will be worn by the <strong>French athletes<\/strong> during the opening and closing ceremonies, protocol and in the<strong> Village<\/strong>. The outfit to be worn in the <strong>Village<\/strong> includes a red circle reminiscent of the flag of the <strong>Land of the Rising Sun<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lacoste<\/strong>&#8216;s collection has been available on the online store since April 15, 2021. &#8220;<em>Personalized words, expressing the values of the special sport are also added to the iconic pieces to give a sense of pride and strength to our athletes. Everything has been thought of as a very special moment<\/em>&#8220;, adds <strong>Louise Trotter<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>A few hours before the opening ceremony, the French president answered the questions of <strong>France Television<\/strong> about these <strong>Games<\/strong>. The head of the State took advantage of it to remind us that the <strong>Olympic Games<\/strong> of 2024, which had to be held in Paris, approached big steps. &#8220;<em>It is tomorrow 2024<\/em>,&#8221; he said.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>These Olympics were to be held. Living with the virus, it is also that. We must resist, we must hold these Olympics. It is important because the spirit of Olympism, it is a spirit of cooperation and we need it, in this time of Covid and I hope for the exit of the epidemic, and it is essential for our athletes<\/em>, &#8220;said the <strong>French<\/strong> <strong>president<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; [<a href=\"https:\/\/magazine.luxus-plus.com\/en\/south-africa-the-sumptuous-blue-train-offers-a-short-getaway-at-a-discounted-price\/\">LUXUS+ MAGAZINE] SOUTH AFRICA: THE SUMPTUOUS BLUE TRAIN OFFERS A SHORT GETAWAY AT A DISCOUNTED PRICE<br \/>\n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Press<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Tokyo Olympic Games are officially launched this Friday, July 23 at 1pm. The opportunity to take a closer look at which brands are dressing the different nations for the competition.<\/p>\n","protected":false},"author":1,"featured_media":5243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The Tokyo Olympic Games are officially launched. 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