{"id":5342,"date":"2021-08-25T15:00:13","date_gmt":"2021-08-25T13:00:13","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=5342"},"modified":"2021-08-31T10:14:49","modified_gmt":"2021-08-31T08:14:49","slug":"advertising-and-luxury-five-unforgettable-commercials","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/advertising-and-luxury-five-unforgettable-commercials\/","title":{"rendered":"Advertising and luxury: five unforgettable commercials"},"content":{"rendered":"<div class=\"initial-letter\"><p>Advertising has always been a very popular means of communication for luxury brands, which have understood the importance of capturing attention in just a few seconds. Let&#8217;s take a look at the five most memorable luxury ads.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>Play it like Herm\u00e8s<\/h2>\n<p>&nbsp;<\/p>\n<p>For the release of its <strong>spring-summer 2018 collection<\/strong>, the house of <strong>Herm\u00e8s<\/strong> created a playful <strong>communication campaign<\/strong>, setting up four small scenes, declined according to the categories of the house of <strong>Herm\u00e8s<\/strong> (fashion, jewelry, silk and the art of table).<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Herm\u00e8s   Play it like Herm\u00e8s   Women&#039;s AW18 collection \u2013 Adfilms, TV Commercial, TV Advertisments\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/ffgXD1tNnnY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Under the title <strong>Play it like Herm\u00e8s<\/strong>, the ad invites fun and lightness. The <strong>campaign&#8217;s photographer<\/strong>, <strong>Jack Davinson<\/strong>, only 27 years old, directs the <strong>campaign<\/strong> and breathes life into it from the <strong>millenials generation<\/strong> to which he belongs.<\/p>\n<p>&nbsp;<\/p>\n<h2>Chanel&#8217;s &#8220;Follow Me&#8230;&#8221;<\/h2>\n<p>&nbsp;<\/p>\n<p>The <strong>historic French fashion house Chanel<\/strong> is known for its daring advertisements, and it&#8217;s no surprise that the <strong>house<\/strong> wins the award for funniest ad. For the advertisement of its J12 watch, the house calls on the comedians <strong>Camille Cottin<\/strong> and <strong>Eloise Lang<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"CHANEL - SUIS MOI J12 #1\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/El36m_rIV4I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"CHANEL - SUIS MOI J12 #2\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/vrFFDJw0XRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>These two <strong>video spots<\/strong> &#8220;<em>Follow me&#8230;<\/em>&#8221; take place in the capital of fashion, <strong>Paris<\/strong>, under the notes of the music of <strong>Clara Luciani,<\/strong> La Grenade. By bringing a funny character far from the usual codes followed by women in advertisements, <strong>Chanel<\/strong> has managed to conquer a new <strong>audience.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>The Odyssey of Cartier<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Cartier&#8217;s Odyssey<\/strong> ad, first aired in 2012 to mark the 165th anniversary of the <strong>jewelry house<\/strong>, won several awards, including the Golden Lion for special effects at <strong>Cannes<\/strong> and the Strat\u00e9gies \/ Amaury M\u00e9dias Grand Prix for <strong>luxury.<\/strong> It is one of the <strong>luxury<\/strong> ads that has most captivated the <strong>public<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Cartier &quot;Odyssey&quot; - Bruno Aveillan\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/yIDxX_t6qi4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Directed by <strong>Bruno Aveillan<\/strong>, with the support of the <strong>Marcel<\/strong> and <strong>Publicis 33<\/strong> agencies, and like <strong>Homer&#8217;s Odyssey<\/strong>, this <strong>commercial<\/strong> is an ode to travel and adventure, showing the most beautiful <strong>Cartier<\/strong> pieces from Paris, for a world tour of the <strong>jeweler&#8217;s influence<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Kenzo World<\/h2>\n<p>&nbsp;<\/p>\n<p>In 2016, the house of<strong> Kenzo<\/strong>, eager to modernize its <strong>brand<\/strong> image, launched a stunning commercial for <strong>Kenzo World<\/strong>. A month after its release, the <strong>commercial clip<\/strong> following <strong>actress Margaret Qualley<\/strong> leaving a<strong> Lincoln Center gala <\/strong>in <strong>New York City<\/strong> to engage in a playful dance, totaled over 17 million views.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/youtu.be\/lHV8Q_O0QXg<\/p>\n<p>&nbsp;<\/p>\n<p>To the <strong>music<\/strong> of Sam Spiegel&#8217;s <em>Mutant Brain<\/em> and directed by Spike Jonze, the<strong> Kenzo World ad<\/strong> goes wild for the release of the new fragrance. The <strong>house<\/strong> says goodbye to the poppies and poetry of its old <strong>ads<\/strong> to give way to a dynamic, attracting more new<strong> generations<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>&#8220;Enter The Game&#8221; by Dior<\/h2>\n<p>&nbsp;<\/p>\n<p>She was the muse of the <strong>house<\/strong> of <strong>Dior<\/strong> and the <strong>Lady Dior<\/strong> bag for many years and is one of the most famous <strong>French actresses<\/strong> in the world: <strong>Marion Cotillard<\/strong> is the star of one of the most <strong>iconic commercials<\/strong> of <strong>Dior,<\/strong> aired in 2014, &#8220;<em>Enter The Game<\/em>&#8220;.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Marion Cotillard - Enter The Game\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/UXEbtqU_dHs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>Oscar-winning actress<\/strong> lounges on her Le Corbusier sofa from a villa with a pool, and to the notes of music by artist <strong>Metronomy<\/strong>, she sings happily, and tries out a few dance steps with charismatic nonchalance, embodying a <strong>French charm<\/strong> dear to the house of <strong>Dior<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/magazine.luxus-plus.com\/luxury-brands-spotted-at-the-cannes-red-carpet\/?lang=en\">\u00a0LUXURY BRANDS SPOTTED AT THE CANNES RED CARPET<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Press<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Advertising has always been a very popular means of communication for luxury brands, which have understood the importance of capturing attention in just a few seconds. Let&#8217;s take a look at the five most memorable luxury ads.<\/p>\n","protected":false},"author":1,"featured_media":5618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"A look back at five memorable television commercials for luxury brands.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"commercials,advertising,luxury house,Dior,Chanel,Herm\u00e8s,Cartier,Kenzo,luxury,communication,advertising campaign,Marion Cotillard,Camille Cottin,tv,ad,television,spot","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[57,58,53,59,73],"class_list":["post-5342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-collaborations-en","tag-histoire-en","tag-mode-en","tag-serie-en","tag-street-wear-en"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/5342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=5342"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/5342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/5618"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=5342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=5342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=5342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}