{"id":6364,"date":"2021-10-21T15:01:09","date_gmt":"2021-10-21T13:01:09","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=6364"},"modified":"2021-10-21T15:48:26","modified_gmt":"2021-10-21T13:48:26","slug":"discovering-the-parisian-stores-that-innovate","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/discovering-the-parisian-stores-that-innovate\/","title":{"rendered":"Discovering the Parisian stores that innovate"},"content":{"rendered":"<div class=\"initial-letter\"><p>Like the stores, local services and other Parisian caf\u00e9s that try an aesthetic and phygital approach, the Paris Shop &amp; Design prize rewards innovative initiatives in the heart of the capital. Here&#8217;s an overview of these new must-sees.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>Paris Shop &amp; Design<\/strong> award recognizes the most successful design and architectural initiatives in the conception of retail spaces, whether they be shops, caf\u00e9s, hotels or restaurants in Paris.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>Paris Chamber of Commerce and Industry<\/strong> (CCI) has enlisted the help of a jury of experts, chaired by designer <strong>Patrick Jouin<\/strong>, to reward the six best projects that are less than three years old. An ode to functionality, ergonomics and the experience offered to prospects and customers.<\/p>\n<p>&nbsp;<\/p>\n<h2>Multifunction<\/h2>\n<p>&nbsp;<\/p>\n<p>Today&#8217;s new living spaces are multi-functional. After the caf\u00e9\/bookstore stores, we are witnessing a new kind of place in which one can spend hours. This is the case of <strong>Chapelle XIV<\/strong> which gathers at the same time a vinyl record shop, an art gallery and a printing workshop. This place has for vocation to make dialogue between different artistic disciplines while remaining convivial and open. The architecture without partitions initiates a dialogue between art and music in order to dive completely from one universe to the other.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_6368\" aria-describedby=\"caption-attachment-6368\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6369\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-scaled.jpg 2048w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-300x200.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-1024x683.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-768x512.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-1536x1024.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-370x247.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-800x533.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-20x13.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-185x123.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-740x493.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-400x267.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-1600x1067.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-600x400.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/CHAPELLE_XIV_\u00a9_Frederic_Lucano-72x48.jpg 72w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-6368\" class=\"wp-caption-text\"><em>Chapelle XIV \u00a9 Frederic Lucano<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>This multicultural approach is also shared by <strong>Joe&amp;Joe<\/strong>, this new hybrid hotel in Nation. It has a versatile approach and a special atmosphere. Between the dormitories, the atypical rooms, the restaurant and the rooftop, the choice remains vast for its Parisian stay.<\/p>\n<p>&nbsp;<\/p>\n<h2>Luxury reinvented<\/h2>\n<p>&nbsp;<\/p>\n<p>In the heart of the 10th arrondissement of Paris, we find this pretty <strong>boutique 111<\/strong>, at the corner of the Saint Vincent de Paul church. <strong>Maurice et la Matelasserie<\/strong> offers personalized and durable mattresses at 111. But that&#8217;s not all. This high-end place, in complete break with the traditional bedding spaces, offers several universes depending on the space. In fact, you can find an art gallery, a workshop, a residence room and the Matelasserie in a decor that inspires calm and sensuality.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_6374\" aria-describedby=\"caption-attachment-6374\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-6375\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray.jpg\" alt=\"\" width=\"2000\" height=\"1335\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray.jpg 2000w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-300x200.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-1024x684.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-768x513.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-1536x1025.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-370x247.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-800x534.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-20x13.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-185x123.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-740x494.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-400x267.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-1600x1068.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-600x401.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MAURICE_ET_LA_MATELASSERIE_\u00a9_Edouard_Auffray-72x48.jpg 72w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-6374\" class=\"wp-caption-text\"><em>Maurice et la Matelasserie \u00a9 Edouard Auffrey<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>On the fashion side, we branch off to the Faubourg Saint-Honor\u00e9 at <strong>Michel Vivien<\/strong>. The warm atmosphere of the place envelops you, giving pride of place to luxury in detail. Opposite a walnut wall that draws the undulation of a wave guiding the eye to the back of the boutique, shoes sit on solid wood shelves, lit by oval Murano blown glass sconces and high gold leaf mirrors.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_6376\" aria-describedby=\"caption-attachment-6376\" style=\"width: 594px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-6377\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci.jpg\" alt=\"\" width=\"594\" height=\"891\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-200x300.jpg 200w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-683x1024.jpg 683w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-768x1152.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-370x555.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-800x1200.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-185x278.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-740x1110.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-20x30.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-400x600.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-600x900.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/MICHEL_VIVIEN_Sophie_Dries_Architect_\u00a9_Valerio_Geraci-32x48.jpg 32w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><figcaption id=\"caption-attachment-6376\" class=\"wp-caption-text\"><em>Michel Vivien shop \/Sophie Dries Architect \u00a9 Valerio Geraci<\/em><\/figcaption><\/figure>\n<h2><\/h2>\n<h2>Experience seeking<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Patrick Roger<\/strong> has always been a UFO in the landscape of Parisian boutiques; his sense of aesthetics is enough to turn consumers upside down. This is still the case with his new boutique on rue de S\u00e8vres, designed by <strong>Pascale Grasso<\/strong>. Blurring the boundaries between chocolate store, art gallery and art installation, you don&#8217;t just go there to buy chocolate. The universe of the store catches us completely. And when we taste it, we remember this experience, unusual in the world of gastronomy.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_6380\" aria-describedby=\"caption-attachment-6380\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6381 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname.jpeg\" alt=\"\" width=\"700\" height=\"420\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname.jpeg 700w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname-300x180.jpeg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname-370x222.jpeg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname-20x12.jpeg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname-185x111.jpeg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname-400x240.jpeg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname-600x360.jpeg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2021\/10\/noname-80x48.jpeg 80w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-6380\" class=\"wp-caption-text\"><em>Boutique Annick Goutal \u00a9 Boks Architecture<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Let&#8217;s continue to the heart of the 5 senses with the sense of smell. <strong>Annick Goutal<\/strong>, a perfumer for 40 years, has opened a new boutique in the 7th arrondissement that combines poetry and nature. This confidential boutique has managed to free itself from the constraints of space to highlight the crafts. Birds and gold leaf decorations take us almost into another century, a real curiosity book for a moment out of time.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/magazine.luxus-plus.com\/hotel-madame-zoom-on-the-new-arrival-of-the-former-post-office-of-the-louvre\/?lang=en\">H\u00d4TEL MADAME : ZOOM ON THE NEW ARRIVAL OF THE FORMER POST OFFICE OF THE LOUVRE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Patrick Roger shop &#8211; David Boureau<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Like the stores, local services and other Parisian caf\u00e9s that try an aesthetic and phygital approach, the Paris Shop &amp; Design prize rewards innovative initiatives in the heart of the capital. Here&#8217;s an overview of these new must-sees.<\/p>\n","protected":false},"author":1,"featured_media":6379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The Paris Shop &amp; Design prize rewards innovative initiatives in the heart of the capital. 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