{"id":6496,"date":"2021-12-31T12:12:23","date_gmt":"2021-12-31T11:12:23","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=6496"},"modified":"2021-12-31T12:11:16","modified_gmt":"2021-12-31T11:11:16","slug":"innovation-the-aircarbon-revolution-for-a-more-responsible-luxury","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/innovation-the-aircarbon-revolution-for-a-more-responsible-luxury\/","title":{"rendered":"Innovation : the AirCarbon revolution for a more responsible luxury"},"content":{"rendered":"

Developed by the Californian start-up Newlight Technologies, this new innovation, called AirCarbon, promises to profoundly transform luxury and limit the sector’s carbon footprint.<\/p>\n

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Newlight Technologies<\/strong>, founded in 2003 and based in Irvine, California<\/strong>, was built on the premise that “what if it were possible to use nature’s technology to turn greenhouse gases into valuable materials ?<\/em>“. After a decade of research, the startup<\/strong> unveils AirCarbon<\/strong>.<\/p>\n

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Its goal ? To promote carbon-neutral fashion<\/strong> and make its negative footprint<\/strong> possible. To achieve this, the Californian<\/strong> company decided to use carbon<\/strong> capture technologies by launching a range of luxury<\/strong> accessories guaranteed “carbon negative<\/em>“. The pieces are made naturally<\/strong>, using greenhouse gases.<\/p>\n

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The AirCarbon<\/strong> technology uses microorganisms<\/strong> that feed on greenhouse<\/strong> gases<\/strong>. These microorganisms<\/strong>, naturally present in the ocean, transform the greenhouse<\/strong> gas<\/strong> contained in their cells into polyhydroxybutyrate<\/strong> (PHB), “manufactured in almost all known life forms on earth<\/em>“, according to the start-up<\/strong>.<\/p>\n

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AirCarbon<\/strong>, an all-natural, non-toxic biomaterial, is thus infinitely recyclable<\/strong>, and can be chosen as a sustainable<\/strong> alternative<\/strong> to animal leather and synthetic plastic. Many well-known brands have already partnered with Newlight Technologies<\/strong>, such as Nike<\/strong>, which announced in late August to begin “using AirCarbon in various applications<\/em>“.<\/p>\n

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However, Newlight Technologies<\/strong> does not intend to limit itself to partnerships and has already launched its own label, named Covalent<\/strong>. On its online store, the Covalent<\/strong> brand sells high-end items made with AirCarbon<\/strong> technology<\/strong>. Among the pieces offered, we find many accessories such as handbags, small leather goods, and even sunglasses, with a completely negative carbon<\/strong> footprint<\/strong>.<\/p>\n

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Like Newlight Technologies<\/strong>, the label derived from the start-up<\/strong> advocates total transparency. Therefore, detailed information sheets are available for each product, and reveal the information related to the manufacturing of the item. Regarding the carbon footprint<\/strong>, Covalent<\/strong> also specifies the amount of CO2<\/strong> diverted from the air.<\/p>\n

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“When made with renewable energy, the production of AirCarbon is a carbon-negative process, capturing or destroying more CO2 than was emitted in its manufacture,<\/em>” the company<\/strong> explains on its website.<\/p>\n

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Taking for example the Poppy tote bag, sold at $480, we discover that 16.7 kilograms of CO2<\/strong> equivalents have been removed from the air<\/strong> during its manufacturing. With the AirCarbon<\/strong> innovation<\/strong>, Newlight Technologies<\/strong> proves that carbon neutrality<\/strong> is possible in luxury<\/strong> and the start-up<\/strong> allows fashion<\/strong> to renew itself while respecting the demands of its time.<\/p>\n

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Read also >\u00a0DISCOVER THE ROYAL MANSOUR SPA, WINNER OF THE WORLD LUXURY SPA AWARDS<\/a><\/p>\n

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Featured photo : \u00a9 Newlight Technologies<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Developed by the Californian start-up Newlight Technologies, this new innovation, called AirCarbon, promises to profoundly transform luxury and limit the sector’s carbon footprint.<\/p>\n","protected":false},"author":1,"featured_media":6498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Developed by Newlight Technologies, this new innovation promises to profoundly transform luxury and limit the sector's carbon footprint.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"AirCarbon,Newlight Technologies,start-up,innovation,carbon neutrality,carbon footprint,biomaterial,CO2,greenhouse gas,Californian company,Nike","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-6496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/6496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=6496"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/6496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/6498"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=6496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=6496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=6496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}