{"id":8352,"date":"2022-02-16T11:27:16","date_gmt":"2022-02-16T10:27:16","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=8352"},"modified":"2022-02-17T14:59:33","modified_gmt":"2022-02-17T13:59:33","slug":"hennessy-celebrates-its-collaboration-with-maluma-with-a-customised-bottle","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/hennessy-celebrates-its-collaboration-with-maluma-with-a-customised-bottle\/","title":{"rendered":"Hennessy celebrates its collaboration with Maluma with a customised bottle"},"content":{"rendered":"<div class=\"initial-letter\"><p>To celebrate the three-year collaboration with the world-famous Colombian singer Maluma, the <a href=\"https:\/\/www.hennessy.com\/fr-fr\">Hennessy<\/a> cognac house has presented a special limited edition bottle.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>The first Hennessy bottle designed with a musical artist<\/h2>\n<p>&nbsp;<\/p>\n<p>Hennessy had already called on the Colombian singer in 2019 to design a unique cocktail, but this time it is a brand new project that starts for both of them. Indeed, this is the <strong>first time a musical artist has co-imagined a bottle with a cognac house.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The collaboration was conceived and developed around the House&#8217;s philosophy of Never Stop, Never Settle, and <strong>celebrates the influences of Latin culture on fashion, music and art.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZkdCWjvlrV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CZkdCWjvlrV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par MALUMA (@maluma)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The bottle of Hennessy V.S.O.P cognac was entirely designed by the singer and was intended to <strong>reflect his culture and roots<\/strong>. In neon colours, it tells the story of the singer and represents his native city, <strong>Medell\u00edn<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8357\" aria-describedby=\"caption-attachment-8357\" style=\"width: 1096px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8358 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1.jpg\" alt=\"\" width=\"1096\" height=\"1100\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1.jpg 1096w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-300x300.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-1020x1024.jpg 1020w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-150x150.jpg 150w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-768x771.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-180x180.jpg 180w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-90x90.jpg 90w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-370x371.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-800x803.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-20x20.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-185x186.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-740x743.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-400x401.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-600x602.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-100x100.jpg 100w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-24x24.jpg 24w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-48x48.jpg 48w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/02\/site-news_bottle-1-96x96.jpg 96w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><figcaption id=\"caption-attachment-8357\" class=\"wp-caption-text\">\u00a9 LVMH<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>Our beautiful Latin American culture is an eclectic mix of vibrant colours and tones. They inspired me in the design of the bottle. I wanted to represent the warm hospitality of our people and depict how we enjoy life with our family, music, values and ancestral culture,<\/em>&#8221; <strong>Maluma<\/strong> explains.<\/p>\n<p>&nbsp;<\/p>\n<p>Collaborations are an integral part of the development strategy employed by Hennessy. With a desire to expand into a variety of sectors and <strong>to appeal to new generations of consumers<\/strong>, it is not surprising to see the House align itself with Maluma, one of the hottest singers on the music scene today.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jasmin Allen<\/strong>, senior vice president of Hennessy US, said: &#8220;<em>Through this collaboration, we continue our legacy of embracing Maluma&#8217;s exuberant approach with this limited edition Hennessy V.S.O.P &#8211; where quality meets uncompromising originality. Hennessy has long championed and celebrated those who push the boundaries of what is possible and Maluma&#8217;s journey perfectly embodies our brand philosophy,<\/em>&#8221; she added later.<\/p>\n<p>&nbsp;<\/p>\n<p>The Hennessy V.S.O.P bottle designed by Maluma is already available worldwide, but for a limited time. A bottle glorifier will also be available later.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/magazine.luxus-plus.com\/in-the-heart-of-paris-the-moet-hennessy-offices-are-getting-a-makeover\/?lang=en\">IN THE HEART OF PARIS, THE MO\u00cbT HENNESSY OFFICES ARE GETTING A MAKEOVER<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 LVMH<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>To celebrate the three-year collaboration with the world-famous Colombian singer Maluma, the Hennessy cognac house has presented a special limited edition bottle.<\/p>\n","protected":false},"author":1,"featured_media":8374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"To celebrate the three-year collaboration with the Colombian singer Maluma, the Hennessy cognac house has presented a special limited edition bottle.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"maluma,hennessy,bottle,limited edition,customize,three-year collaboration,colombian,singer,V.S.O.P.","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,20],"tags":[],"class_list":["post-8352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-trends"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/8352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=8352"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/8352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/8374"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=8352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=8352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=8352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}