{"id":8412,"date":"2022-02-21T10:37:34","date_gmt":"2022-02-21T09:37:34","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=8412"},"modified":"2022-02-21T10:48:13","modified_gmt":"2022-02-21T09:48:13","slug":"would-you-like-to-try-a-chateau-rollan-de-by-in-75cl-cubes","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/would-you-like-to-try-a-chateau-rollan-de-by-in-75cl-cubes\/","title":{"rendered":"Would you like to try a Ch\u00e2teau Rollan de By in 75cl cubes ?"},"content":{"rendered":"

Opening a vintage wine without finishing the bottle: it is now possible with a Bag-in-Box of 75 centilitres. A small revolution in the world of wine at the instigation of the start-up Charles & C\u00e9sar.<\/p>\n

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Jean Guyon<\/strong>, decorator and owner of Domaines Rollan de By<\/strong>, likes to break codes. At Vinexpo in 2002, he stood out by covering his entire stand with three-liter Bacchus boxes. In a format previously reserved for standard wines, his five vintages were presented in bag-in-boxes, each one embellished with a design by the fashion designer Escada. He was right twenty years too early.<\/p>\n

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When the young wine merchants Charles and C\u00e9sar Larraqu\u00e9<\/strong> asked him to launch a new formula, a chic cubi for great wines in 75 centiliter format, he did not hesitate. An attractive concept.<\/p>\n

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“After a trip or a day of work, when you come home, you sometimes feel like having a good glass of wine. Nothing like it to relax. But you hesitate to open a bottle, because you are not sure to finish it before the content oxidizes<\/em>,” says Jean Guyon.<\/p>\n

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After working in the family business Larraqu\u00e9 Vins International, brothers Charles and C\u00e9sar Larraqu\u00e9 wanted to shake up the establishment in Bordeaux and created the start-up Charles & C\u00e9sar on March 17, 2020<\/strong>.<\/p>\n

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Jean Guyon<\/figcaption><\/figure>\n

A new UFO soon on the shelves of supermarkets<\/h2>\n

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“We want to make quality wines more accessible. This is why we have named this new range Les Grands Vins au Verre<\/em>“, explains Charles Larraqu\u00e9. Presented in a Bag-in-Box, the wine can be kept for three to four weeks. The price of this new format is equivalent to that of a glass bottle, although it represents an additional cost.<\/p>\n

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Three owners of great Bordeaux wines have embarked on the adventure : Ch\u00e2teau Rollan de By<\/strong> (M\u00e9doc, \u20ac16.95), Ch\u00e2teau Fonr\u00e9aud<\/strong> (Listrac-M\u00e9doc, \u20ac14.95), Ch\u00e2teau Ferrand<\/strong> (Pomerol, \u20ac18.95). “If this breakthrough innovation is successful, we could later offer a Pessac-L\u00e9ognan white and a Saint-Emilion<\/em>,” says Charles.<\/p>\n

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Les Domaines Rollan de By<\/figcaption><\/figure>\n

Bag-in-Boxes often lack elegance. Here, it’s class! The wine is presented in an elegant upright box, the same height as a bottle, beveled at the top so consumers don’t confuse it with a traditional box. More practical than aesthetic, the BiB’s short Vitop tap is located on the back side.<\/p>\n

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Auchan, Carrefour, Cora, Match and some Edouard Leclerc are keen to introduce this new UFO on their shelves from March 2022, according to the Bordeaux-based power duo. “We are also targeting high-end restaurants, because they want to be able to expand their offer by the glass. Airline companies are also interested in the reduced weight of the box<\/em>,” says C\u00e9sar Larraqu\u00e9.<\/p>\n

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Talking heads with a history of success<\/h2>\n

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It is true that the two brothers are not at their first attempt in this field. In 2021, they launched the Bag-in-Box Duo<\/strong> containing two 1.5 liter bags of two different wines. The Duo, called “Ready to Serve<\/em>,” offers two references: one cubitainer with a gourmet Bordeaux Sup\u00e9rieur and a robust M\u00e9doc ; another with an aromatic white Bordeaux and a refreshing Bordeaux Ros\u00e9. So there is something for everyone. Everyone is happy ! Everyone stays friends !<\/p>\n

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“The clientele is aging, the 50\/65 year olds are the main buyers. We bury more wine drinkers than we baptize future recruits,” says Charles. Young people are more into Coca-Cola, beer and spirits than wine. It’s no use showing them ch\u00e2teaux and wineries. You have to reach out to them in the fashion, sports and music worlds. We have planned five events with the agency Otrement Event, including a concert with Grand Corps Malade<\/em>.”<\/p>\n

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Desperados is a good example of marketing. The tequila-flavored lager has conquered the youth.<\/p>\n

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On a similar model, but with the label “luxury”, the two brothers have launched the brand B(ord)EAUX PARLEURS, red, white and ros\u00e9 Bordeaux wines dedicated to young hipsters. On social networks, and especially Instagram, we see young chic relaxed, a glass in hand, in a party, on a sunny terrace or by the pool. The bottle is on sale for \u20ac5.5!<\/p>\n

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“We have landed with 320,000 bottles in 2021, sold in France, Belgium and Luxembourg. We are aiming for 500,000 bottles in 2022<\/em>.” The startup is proud to show a global turnover of 3 M\u20ac in 2021 (forecasted 5 M\u20ac in 2022), 2\/3 of which are realized thanks to their own brands (Bag-in-Box Duo and BEAUX PARLEURS) and 1\/3 with partnerships with Bordeaux ch\u00e2teaux.<\/p>\n

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Just like Michel & Augustin, who knew how to play with the codes and become successful, we can imagine that Charles & C\u00e9sar could be as famous as the troublemakers of the cookie tomorrow.<\/p>\n

 <\/p>\n

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Read also > CHARLES ET C\u00c9SAR : A BREATH OF FRESH AIR IN THE BORDEAUX REGION<\/a><\/p>\n

 <\/p>\n

Featured photo : \u00a9 Rollan de By<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Opening a vintage wine without finishing the bottle: it is now possible with a Bag-in-Box of 75 centilitres. A small revolution in the world of wine at the instigation of the start-up Charles & C\u00e9sar.<\/p>\n","protected":false},"author":1,"featured_media":8445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Opening a vintage wine without finishing the bottle: it is now possible with a Bag-in-Box of 75 centilitres.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"jean guyot,rollan de by,charles & c\u00e9sar,wine,castle,chateau,vine","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17,20],"tags":[],"class_list":["post-8412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-trends"],"_links":{"self":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/8412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=8412"}],"version-history":[{"count":0,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/8412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/8445"}],"wp:attachment":[{"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=8412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=8412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=8412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}