{"id":8879,"date":"2022-03-28T15:41:27","date_gmt":"2022-03-28T13:41:27","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=8879"},"modified":"2022-03-28T15:49:08","modified_gmt":"2022-03-28T13:49:08","slug":"printemps-inaugurates-its-first-virtual-shop","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/printemps-inaugurates-its-first-virtual-shop\/","title":{"rendered":"Printemps inaugurates its first virtual shop"},"content":{"rendered":"

On the occasion of the inauguration of its very first virtual shop in collaboration with Arianee, Printemps is also organising a draw to win works in NFT, by the artist Romain Froquet.<\/p>\n

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The Parisian department stores’ Le Printemps<\/strong> has entered the wonderful world of the web in the form of a virtual shop. To do so, the shop has collaborated with Arianee<\/strong>, a leader in integrated web3 solutions for brands, using blockchain<\/strong> technology. DressX<\/strong>, an NFT<\/strong> marketplace, is also on board to build a digital fashion wardrobe from the Printemps collections<\/strong>.<\/p>\n

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\u00a9 Printemps<\/em><\/figcaption><\/figure>\n

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“Arianee is proud to be associated with Printemps, a player that is shaking up the codes of fashion and luxury. Through this operation, we are once again demonstrating that bridges between the physical, digital and virtual worlds allow us to offer an exceptional experience to committed customers<\/em>” comments Pierre-Nicolas Hurstel<\/strong>, CEO of Arianee.<\/p>\n

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Since 21 March, the virtual experience has continued and the department stores’ has been offering its customers a weekly draw<\/strong> to win an NFT from among the 30 works of art on offer, containing an exclusive digital work of art, signed by Romain Froquet<\/strong> and created to mark the launch of its new virtual store. At the end of the six-week operation, a final winner will be drawn to win the artwork, in its physical form.<\/p>\n

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Une publication partag\u00e9e par Printemps (@printemps)<\/a><\/p>\n<\/div>\n<\/blockquote>\n