{"id":9140,"date":"2022-04-14T11:40:36","date_gmt":"2022-04-14T09:40:36","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=9140"},"modified":"2022-04-14T11:42:14","modified_gmt":"2022-04-14T09:42:14","slug":"dive-into-the-very-first-fashion-week-of-the-metaverse","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/dive-into-the-very-first-fashion-week-of-the-metaverse\/","title":{"rendered":"Dive into the very first Fashion Week of the metaverse !"},"content":{"rendered":"

After video games and other NFTs, fashion is now getting into the metaverse with the very first virtual Fashion Week organised by Decentraland last March.<\/p>\n

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Fashion Week<\/strong> usually means red carpets, celebrities and fashion houses, each more inventive than the last. But this year, it is taking a new step and breaking the mould with the first ever Fashion Week organised in the metaverse. It took place from 23 to 27 March 2022.<\/p>\n

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Decentraland<\/strong> is a decentralised 3D virtual reality platform consisting of 90,601 parcels of land. These are actually non-fungible tokens that can be purchased using the MANA<\/strong> crypto-currency (this crypto-currency is based on the Ethereum<\/strong> blockchain). Prior to Metaverse Fashion Week<\/strong>, the platform hosted designers who presented various collections in order to attract the interest of metaverse users. For example, Jonathan Simkhai<\/strong> presented his collection in Second Life<\/strong> just before New York Fashion Week.<\/p>\n

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\u00a9 everyrealm<\/em><\/figcaption><\/figure>\n

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After the show, the designers revealed that they had been victims of their own success<\/strong>, as their clothes were in great demand from people looking for something new to wear with their avatars.<\/p>\n

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Nearly 70 brands, artists and designers participated in this Metaverse Fashion Week, including big names such as Dolce&Gabbana, Etro, Tommy Hilfiger, Cavalli and IKKS<\/strong>. It was an opportunity for brands to get a foot in this virtual world that is attracting more and more followers.<\/p>\n

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The MVFW was kicked off by Selfridges<\/strong>, which opened its flagship store in Decentraland on 23 March at 10pm. The venue offered an immersive experience combining the worlds of Paco Rabanne<\/strong> and the colourful geometric shapes of Victor Vasarely<\/strong>.<\/p>\n

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Une publication partag\u00e9e par Decentraland Foundation (@decentraland_foundation)<\/a><\/p>\n<\/div>\n<\/blockquote>\n