{"id":9413,"date":"2022-05-05T14:34:58","date_gmt":"2022-05-05T12:34:58","guid":{"rendered":"https:\/\/magazine.luxus-plus.com\/?p=9413"},"modified":"2022-05-05T14:46:31","modified_gmt":"2022-05-05T12:46:31","slug":"dior-shows-off-and-opens-a-spectacular-pop-up-in-korea","status":"publish","type":"post","link":"https:\/\/magazine.luxus-plus.com\/en\/dior-shows-off-and-opens-a-spectacular-pop-up-in-korea\/","title":{"rendered":"Dior shows off and opens a spectacular pop-up in Korea"},"content":{"rendered":"<div class=\"initial-letter\"><p>Dior strikes hard in the land of the morning calm. In this market, which is not really a market that loves fashion and innovation, audacity has indeed paid off.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>On <strong>April 30<\/strong>, the <strong>LVMH<\/strong> group&#8217;s House organized its first fashion show in <strong>Korea<\/strong>, in <strong>Seoul<\/strong>, its capital. In addition to this presentation of the Fall 2022 pre-collection designed by <strong>Maria Grazia Chiuri<\/strong>, the House opened an ephemeral concept store, completely new and spectacular, in the heart of <strong>Seongsu-dong<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CdB53olIGMk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CdB53olIGMk\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Dior Official (@dior)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>This one, which will evolve with the seasons, capsules and collections, should last at least a year and a half, if not more&#8230;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9421\" aria-describedby=\"caption-attachment-9421\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9422 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1715\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-scaled.jpg 2048w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-300x201.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-1024x686.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-768x515.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-1536x1029.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-370x248.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-800x536.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-20x13.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-185x124.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-740x496.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-400x268.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-1600x1072.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-600x402.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin3-72x48.jpg 72w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-9421\" class=\"wp-caption-text\">\u00a9 Dior<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The area in which it is located, animated by an innovative and disruptive spirit, was not chosen by chance : this industrial wasteland has now become hype.<\/p>\n<p>&nbsp;<\/p>\n<p>The unique ephemeral space is housed in a spectacular metal mesh structure, whose fa\u00e7ade is reminiscent of the emblematic <strong>30 Avenue Montaigne in Paris<\/strong>. \u00a0At its heart, covered by a glass roof, the shop spreads over a surface area of nearly<strong> 1,700 square metres<\/strong>, pulled upwards by a luminous glass roof.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9423\" aria-describedby=\"caption-attachment-9423\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9424 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-scaled.jpg 2048w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-300x200.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-1024x683.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-768x512.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-1536x1024.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-370x247.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-800x533.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-20x13.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-185x123.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-740x493.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-400x267.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-1600x1067.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-600x400.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-FACADE-\u00a9-Kyungsub-Shin8-72x48.jpg 72w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-9423\" class=\"wp-caption-text\">\u00a9 Dior<\/figcaption><\/figure>\n<h2><\/h2>\n<h2>Gardens.<\/h2>\n<p>&nbsp;<\/p>\n<p>All around, inside the building but under the open sky, the visitor discovers an equally impressive garden, <em>&#8220;inspired by both Korean nature and French gardens&#8221;<\/em>, which is meant to be &#8220;<em>a celebration of the love of flowers dear to Monsieur Dior&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>In the shop itself, there are several areas dedicated to a universe of the women&#8217;s ready-to-wear line.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9425\" aria-describedby=\"caption-attachment-9425\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9426 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1721\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-scaled.jpg 2048w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-300x202.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-1024x688.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-768x516.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-1536x1033.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-370x249.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-800x538.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-20x13.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-185x124.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-740x497.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-400x269.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-1600x1076.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-600x403.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-2-71x48.jpg 71w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-9425\" class=\"wp-caption-text\">\u00a9 Dior<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Maria Grazia Chiuri&#8217;s pre-collection, presented during the show, was displayed in a central wooden module. All around, the house&#8217;s trainers are featured, followed by bags and small leather goods in ad hoc spaces. Finally, a case houses the capsule collection of <strong>Dior Chez Moi<\/strong> homewear, while a room is dedicated to the personalisation of<strong> Dior Book Tote<\/strong> bags. All of this is set in a d\u00e9cor punctuated by original pieces by Korean designers.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9415\" aria-describedby=\"caption-attachment-9415\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9416 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-scaled.jpg 2048w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-300x200.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-1024x683.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-768x512.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-1536x1024.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-370x247.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-800x533.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-20x13.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-185x123.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-740x493.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-400x267.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-1600x1067.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-600x400.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-11-72x48.jpg 72w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-9415\" class=\"wp-caption-text\">\u00a9 Dior<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The place also allows you to have refreshments at the <strong>Caf\u00e9 Dior<\/strong>, provided you have booked on the Dior Seongsu mobile application, which can be downloaded from the official <strong>Dior<\/strong> website. The immersive and digital experience deployed there should indeed seduce : on a giant screen, the decor of the garden of <strong>Christian Dior&#8217;<\/strong>s childhood home, in <strong>Granville<\/strong>, <strong>Normandy<\/strong>, will change according to the hours and lights of the day. This animation was created in collaboration with the digital design company d&#8217;strict.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9417\" aria-describedby=\"caption-attachment-9417\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9418 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1720\" srcset=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-scaled.jpg 2048w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-300x202.jpg 300w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-1024x688.jpg 1024w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-768x516.jpg 768w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-1536x1032.jpg 1536w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-370x249.jpg 370w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-800x538.jpg 800w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-20x13.jpg 20w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-185x124.jpg 185w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-740x497.jpg 740w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-400x269.jpg 400w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-1600x1075.jpg 1600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-600x403.jpg 600w, https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2022\/05\/DIOR-SEOUL-CONCEPT-STORE-BOUTIQUE-IMAGES-\u00a9-Kyungsub-Shin-8-71x48.jpg 71w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-9417\" class=\"wp-caption-text\">\u00a9 Dior<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>With this new unique location, which adds to an already <strong>17 previous shops<\/strong>, Dior should further expand its aura in Korea.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/magazine.luxus-plus.com\/with-monsieur-dior-jean-imbert-signs-a-restaurant-between-tradition-and-renewal\/?lang=en\">WITH MONSIEUR DIOR, JEAN IMBERT SIGNS A RESTAURANT BETWEEN TRADITION AND RENEWAL<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Dior<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dior strikes hard in the land of the morning calm. In this market, which is not really a market that loves fashion and innovation, audacity has indeed paid off.<\/p>\n","protected":false},"author":1,"featured_media":9420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Dior strikes hard in the land of the morning calm. 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