Founded in 2000, at the dawn of the Internet, by Dutch entrepreneur Fokke de Jong, Suitsupply has made a name for itself in the traditionally exclusive world of men’s suits by offering affordable, high-quality pieces. Here’s a look back at the company’s journey for customers seeking a flawless, on-trend suit for work.
A story that has been unfolding for over 25 years. Launched online in 2000, Suitsupply has, over the years, built a reputation as an expert in casual-chic suits that are affordable yet backed by top-notch service. The brand’s founder, Fooke de Jong, thus develops products for customers looking for a suit for less than 600 euros, such as his Double-Breasted Suits.
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“We blend the nonconformity and irreverence of a young brand with the quality of service and tailoring of the major fashion houses,” the CEO summarized in 2019 in an interview with The Good Life magazine. It was while he was still a law student in Amsterdam (Netherlands) that this entrepreneur decided to embark on a career in fashion. He began creating his own suits in his dorm room and selling them out of the trunk of his car. As the years passed, he managed to launch a brand without falling into the traps of fast fashion or luxury, instead offering something in between.
While the prices spark interest—even astonishment—among the most seasoned buyers, the founder assures every media outlet he speaks with that quality remains a priority. According to Fooke de Jong’s statements to Le Figaro, Suitsupply sources “wool from Italian weavers, silk from China, and linen from Ireland”. Added to this are the brand’s own development workshops.
Over a hundred stores worldwide
Seven years after launching its website, Suitsupply opened its first store in Antwerp, Belgium. It then set its sights on the American market, but it was thanks to extravagant and psychedelic advertising campaigns that the brand began to make a name for itself.
Today, the Dutch brand has a portfolio of 111 stores worldwide, including 38 in the United States, according to its CEO. “We’re setting up shop in the cities where we have the most online customers,” he added in an interview with Le Figaro. As a result, Suitsupply products are available in nearly 25 countries (including Australia, Belgium, Canada, China, Denmark, Estonia, Finland, France, Germany, Hong Kong, Italy, Latvia, Lithuania, the Netherlands, Panama, Russia, South Korea, Spain, Sweden, Switzerland, the United Arab Emirates, the United Kingdom, and the United States).
In France, it has been over seven years since Suitsupply opened on Rue de la Paix, one of the capital’s most famous thoroughfares, just a stone’s throw from Place Vendôme, an iconic hub of luxury, including fine jewelry. Just as in all its stores, the brand offers its customers a wide range of services, including alterations and personalized advice. It is even possible to schedule an appointment with a sales associate on its website.
Diverse customer base
Thanks to its strategy combining affordable prices with bespoke service, the company attracts a wide range of consumers. From the youngest to the oldest, “it’s not so much a question of age, but rather of people who have learned to appreciate and value our more refined aesthetic,” Fokke de Jong told WWD.
Building on its international success and its no-compromise approach, Suitsupply has achieved a billion dollars in revenue—over 865,000 euros. In light of this, the brand has expressed confidence in the future and its ability to grow.
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Featured picture : © Suitsupply
