Her life has many great moments. Considered by some as a nepo baby, by others as an ambitious woman going to the end of her dreams, Hailey Bieber has always caused controversy, but she still managed to build her own empire.
It all starts with a name. Hailey Rhode Baldwin was born in 1996 as the daughter of actor Stephen Baldwin, who starred in Usual Suspects and The War Beast, and niece of Alec Baldwin, a film legend known for his roles in The Infiltrators, Beetlejuice, Aviator and several Mission Impossible. Hailey Bieber makes one of her first television appearances with her uncle on an episode of Saturday Night Live.
Her famous family in Hollywood allows the young girl to coexist with this closed and elitist artistic world from an early age. But it also allowed her to meet her future husband, pop singer Justin Bieber, in 2009 when they were only 14 and 12 years old respectively. She was with her father on the Today Show and the two families began to rub shoulders, not expecting that this affinity would give rise to one of the most exciting and criticized love stories in the world of people.
A youth in modeling
At the age of 18, Hailey Rhode Baldwin signs with a modeling agency, where she begins to pose for covers and parade on her first catwalks. Quickly, the model integrates prestigious magazines such as Vogue and L’Officiel, appears in an advertisement Ralph Lauren and is more and more noticed in the Fashion Week.
Since then, its legitimacy in the fashion world is no longer to be proven. Versace, Off White, Dolce & Gabbana, Elie Saab, Miu Miu… Hailey is everywhere, before disappearing from the catwalks after a bad experience. With her reputation, she hosts several festivals and award ceremonies and participates in capsule collections with brands.
Her outings with her friends from the Kardashian-Jenner clan, Kendall being one of her best friends, galvanize social networks. But its visibility is even more boosted when she is spotted in the arms of Justin Bieber. Thanks to a keen sense of fashion, surfing on various trends and styles, she is elevated to the rank of it-girl and each of her looks is scrutinized by the fashion sphere. She is now followed by more than 55 million people on Instagram.
The Bieber couple under fire from critics
At the age of 19, she dated for a few months the singer Justin Bieber, whom she had met a few years earlier. But it was not until 2018, two years later, that the couple officially got back together, before getting engaged a year later. If the romance may seem idyllic, the reality is quite different on a media level.
While superstar singer Justin Bieber is adored by girls and women around the world, his old relationship with singer Selena Gomez sticks to the skin of the new couple. Fans of the artist, who hope that the duet will reform, criticize Hailey’s existence in Justin’s life.
Voir cette publication sur Instagram
The model is then strongly criticized and harassed online, accused of having ousted Selena, having been the mistress of Justin, to be obsessed with the singer by copying her style and attitude… Incessant mocking that even forced Selena Gomez to intervene, calling for the cessation of this wave of hatred that lasted several years. Despite everything, the couple continues and get married in 2019. 5 years later, Hailey Bieber announces her pregnancy: from their love is born Jack Blues Bieber.
Rhode: the consecration
2022 marks a major turning point in her career. Hailey Bieber introduces Rhode, her own make-up brand for the younger generations. And the young woman has already understood everything. To promote her brand, she is betting on her popularity and invests massively on social networks.
Quickly, the businesswoman puts on the trend of natural glow with skin care and light make-up, all in a sleek and elegant packaging. Her master move? The very popular tinted lip balms that fit into a dedicated phone case, allowing you to always keep your product at hand. The latter is omnipresent on social networks through photos taken in front of a mirror where you can see only Rhode.
Voir cette publication sur Instagram
It’s a masterstroke. The brand’s turnover explodes and everyone takes over this new ultra-trendy brand. In 2025, e.l.f. Beauty bought Rhodes for $800 million, with $200 million to be added later if growth continues. A lot of money for the influencer who is said to be at the head of a $300 million fortune. Hailey Bieber remains the strategic director of the brand, who can continue to surf the image of the it-girl. It remains to be seen how the young woman, who is only 28 years old, will continue her career.
Read also : Beauty: Rhode, Hailey Bieber’s brand, is acquired by e.l.f Beauty
Featured photo: © Instagram Hailey Bieber
