Only a few days to go until the Paris 2024 Olympic Games. And for several months now, brands have been unveiling the outfits for the opening and closing ceremonies, the looks designed according to the specificities of the disciplines and the silhouettes that will accompany the athletes and teams throughout the global event.
From 26 July to 11 August, the whole world will be vibrating to the rhythm of the Paris 2024 Olympic Games. As a guarantee of increased visibility and a demonstration of know-how, being a partner of the Olympic Games is a must for brands, from the most sporty to the most luxury. Some previous looks have already gone down in the annals of the event, sublimating the athletes and teams in general and deserving a fashion gold medal. Here’s a look at some of the brands that will be dressing the athletes, from Coq Sportif to Ralph Lauren to Kenzo.
Berluti
Berluti, the luxury fashion house owned by LVMH, has signed the outfits for the opening ceremonies of the French Olympic and Paralympic Team for Paris 2024. The athletes from the French delegation will be wearing tuxedo-style looks, with sizes ranging from 3XS to 6XL for clothing and from 35 to 56 for shoes.
Le Coq Sportif
Designer Stéphane Ashpool, founder of men’s ready-to-wear label Pigalle Paris, and French sportswear brand Le Coq Sportif have teamed up to create the outfits for the French Olympic team. The line includes competition looks for over 60 disciplines as well as training and performance silhouettes, as seen in the Olympic Village and on the podium.
Lululemon
Vancouver-based Lululemon unveils Canada’s team uniforms for the 2024 Olympic and Paralympic Games. The red-toned silhouettes have been specially designed to cool the body in the face of Europe’s high summer temperatures.
Ralph Lauren
The American brand Ralph Lauren has designed the outfits for the opening and closing ceremonies for the United States team, as it has done since 2008. The result is denim clothing in the colours of the country’s flag.
Nike
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The medal-winning athletes from the US team will take to the podium at the 2024 Olympic Games dressed in Nike, the sporting giant from across the Atlantic. The outfits consist of a blue jogging suit and Nike Air Max trainers.
Kenzo
For the French Judo team, Kenzo, led by Nigo, has designed kimono-style looks with double-breasted jackets and wide trousers. These will be worn by the coaches on the tatami and by the athletes and teams when out and about outside the dojo.
The North Face
The North Face is signing the outfits for the sport climbing competition at the 2024 Olympic and Paralympic Games for the American, Japanese, South Korean and Austrian teams.
J. Lindeberg
The US Olympic golf team has called on Swedish brand J. Lindeberg to design its looks, which include polo shirts, skirts, cardigans and body-hugging tops.
Skims
The brand founded by Kim Kardashian, Skims, will be supplying lingerie, nightwear and loungewear to the American team for the Olympic and Paralympic Games.
Ben Sherman
Ben Sherman has designed the opening and closing ceremony outfits for the 2024 Olympic Games for Team Great Britain.
Adidas
The athletes in the French athletics and handball teams will be wearing Adidas silhouettes, with a similar design for both sports.
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Featured photo: © Berluti
