The famous American jewelry house, owned by Lvmh, will make the star shine during the 57 stages of her worldwide comeback on stage.
It’s a big deal when two stars make their comeback (or almost) together! When Beyoncé decides to make her Renaissance World Tour shine by wearing Tiffany jewels, it inevitably creates a buzz…
If Queen B uses several luxury houses known to highlight her advantageous plastic during the 57 stages of her tour, she will thus sublimate her outfits thanks to the House of Tiffany. Some jewels have been custom-made for the star from the DNA and archives of the House like this earpiece paved with 4.5 carats of white diamonds; others are part of its iconic models.
Glamorous looks
These Tiffany jewels perfectly match the glamorous and dazzling looks signed Balmain, Alexander McQueen, Courrèges, Coperni, Loewe, David Koma, or Thierry Mugler, worn by Beyoncé. They have already been unveiled to 60,000 fans from around the world during her first performance on May 10 in front of the Friends Arena, the large stadium in Stockholm, Sweden. After a second show the next day, added to the excitement of this return, the star performed this weekend in Brussels. In France, she is expected to perform in Paris on May 26 and Marseille on June 11. A total of 40 cities will host this tour in 57 stages.
Renewal
Beyoncé and Tiffany have recently returned to the scene’s forefront, seeking surprise without denying themselves.
Bought out at the beginning of 2021 by the world’s number one luxury brand, the famous jewelry house had already taken the first steps to make the world understand that it was entering a new era. The launch of the “About Love” campaign for the summer of 2021 already gave a second life to the mythical brand through a reinterpretation of the famous song “Moon River”, associated with the legendary film “Breakfast at Tiffany” (Diamonds on the couch) dating from 1961. But instead of being interpreted by the sylph-like Audrey Hepburn, the tune was performed by the glamorous and voluptuous Beyoncé, filmed in Super 8 by her husband, the rapper JAY-Z…
Beyoncé was also the muse of the campaign “Lose Yourself in Love” launched last fall by Tiffany. What to continue to occupy the front of the stage while after a six-year break, Beyoncé unveiled her new album, called Renaissance, last July 29.
Turn up. The LOSE YOURSELF IN LOVE film is finally here, starring @Beyonce. Discover more: https://t.co/s9LiUagaAO #LOSEYOURSELFINLOVE #TiffanyHardWear #JeanSchlumberger #TiffanyAndCo pic.twitter.com/S2h9GuYSSH
— Tiffany & Co. (@TiffanyAndCo) October 3, 2022
Giant Flagship
The House of Tiffany recently made its mark by opening its giant restored historic flagship on New York’s Fifth Avenue.
According to Forbes’ estimates, the Renaissance World tour’s revenues could range from $275 million to $2.4 billion! Its media visibility is guaranteed and should make the House of Tiffany known to many fans of the Star, members of generations Y and Alpha. This should make it shine beyond the admirers of the iconic Audrey Hepburn, especially Baby Boomers and members of Generation X.
Read also > A SHORT HISTORY OF LUXURY: FROM AUDREY HEPBURN TO JAY-Z AND BEYONCÉ, THE CRAZY SAGA OF TIFFANY & CO.
Featured photo : © Tiffany and Co.
