Travel, clothing style, decoration, entertainment… The Pinterest platform has unveiled its trend predictions for 2025 in its annual report. The tone is set: from next January, everyone will be looking to stand out and develop their own aesthetic.
Based on the behaviour of its 500 million monthly users, Pinterest has identified 20 trends that should mark the year 2025, from interior design to fashion, beauty, travel, food and drink. And this work has been paying off over the last five years, with the latest reports being 80% accurate every time. It’s worth noting that 65% of the trends of 2025 will be driven by GenZ. This should inspire consumers in their daily lives, but also advertisers in their product development.
Trends on Pinterest
When it comes to fashion, one of the big trends is matchy matchy. For a festival or an evening out, we’re going out with outfits that match our +1. The sailor style is also in the spotlight, with cable-knit jumpers, sailor suits and even sardine tattoos, which are exploding in popularity. Elegantly inspired by the silhouettes of fishermen is more in vogue than ever. Biker fashion is also making a comeback, with biker boots, flowing skirts, fringed pieces and leather handbags. GenZ and Millenials are finally turning to medieval style, with a strong appeal to the gothic aesthetic.
This trend is also reflected in interior design. Young people are transforming their homes into veritable castles in the air. Still in terms of design, the eco-friendly yet rebellious aesthetic is enjoying solid growth. The expressions ‘solar punk house’, ‘solarpunk fashion’ and ‘chaos gardening’ are in high demand. In 2025, the younger generations want colourful interiors and plan to put their paint-laden fingerprints on furniture and objects. All the more reason to unleash our inner child. Another trend that confirms the abandonment of pure, monochrome designs: the maximalist. Bold patterns, eclectic prints and rainbow hues are being superimposed.
And since art is always full of contradictions, the dollhouse aesthetic is also galvanising young people, between doll make-up, mini nail art, charm necklaces and dollhouse-influenced decor. Pinterest is also showcasing cherry mania, the dark red colour that’s very much in vogue in the latest luxury fashion collections.
As well as fashion and decoration, beauty continues to inspire Pinterest users. Women are revealing their inner goddess with golden masks, braids and grandiose manicures. At the same time, the younger generations are exploring their darker side in a well-timed my-witch style with mermaid make-up, the iconic wet hair and nails that could bewitch the world. At the same time, all the generations have come together around a colourful and singular aesthetic: halo make-up, which reveals an almost mystical side.
In the more lifestyle segment, Pinterest predicts that the mountains will be the must-see destination of 2025, driven by the desire for fresh air and breathtaking views of the peaks. Perfect for family trips to the top. But before taking time out and relaxing, parents deserve a little support from those around them. Supporting new parents during the post-partum period and helping them with the arrival of their baby are very much appreciated in 2025. A reinvention of baby showers, more concrete and less superficial than materialistic and sometimes just Instagrammable baby showers.
In this segment of celebrations, weddings and parties will be placed under the sign of Marie-Antoinette in a timeless Rococo spirit. Opulence and ultra-femininity are the order of the day, reflected in corset dresses, richly ornate table decorations and luxurious accessories. The prestige of yesteryear was complemented by offbeat suppers, spurred on by the surrealist movement and Dali. Curved candelabras, bewitching flowers and gravity-defying centrepieces are increasingly appealing to all generations.
In 2025, guests will be greeted with reinvented soft drinks. Genuine fizzy concoctions, colourful and tasty, to amuse the palate. And it doesn’t matter if you’re a cordon-bleu in the kitchen. Next year, ultra-refined cakes will be replaced by cute, wacky and playful ones. Another unsuspected culinary trend: gherkins. Pickled, fried, in a sauce or in a margarita, this delicacy is available in a variety of ways to the delight of its afficionados.
While physical life is now dotted with a multitude of colours and styles, the younger generations are also looking to shape their online life, particularly their avatar. Searches for ‘2000s profile photo ideas’, ‘codes for cute outfits’ and ‘codes for avatar skirts’ continue to rise. All in the quest to stand out and assert themselves.
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Featured photo: © Pinterest
