After the recent controversy concerning the comments of a senior executive of the Estée Lauder Group, let’s take a look at the ambitions and values of one of the world’s leading manufacturers of high-end cosmetics, make-up and perfumes.
As a reminder, Estée Lauder took the decision to suspend Group Executive Chairman John Demsey for his Instagram post that included a racial slur and “jokes” about Covid-19. The brand said his suspension was effective from 22 February.
In 1991, John Demsey joined Estée Lauder and held several positions including overseeing the portfolio of brands such as M-A-C, Too Faced, Bobbi Brown and others, before being appointed as Executive Chairman of Estée Lauder in 2015.
From its origins, a committed brand
At the time, women went to beauty salons to take care of themselves, but founder Estée Lauder revolutionised the world of beauty by giving women the opportunity to make themselves beautiful at home. This is how the founder built a company on the progress of women.
Inspired by founder Estée Lauder, the brand continues today to want to represent and serve every woman around the world, wherever and whatever she may be. It wants to meet the needs of all women, regardless of their generation, origin or social background.
Estée Lauder is also a family story. In 1946, Estée and Joseph Lauder founded Estée Lauder Cosmetics. Seventy years after its creation, members of the second and third generation of the Lauder family are now at the heart of the company and are involved in its management.
A Philanthropic Company
Since its founding, each member of the Lauder family has been recognized for their many philanthropic causes, as well as their unwavering support of the Breast Cancer Research Foundation.
“We are committed to doing even more to foster a culture of equity, inclusion and belonging within our company and our communities,” says Fabrizio Freda, President and CEO.
In 2020, the Estée Lauder brand partnered with the NAACP Legal Defense and Education Fund in support of the Black Lives Matter movement. Last year, Amanda Gorman, an American poet and activist, became the fifth black woman to be named a brand ambassador in 75 years, following Liya Kebede, Misty Copeland, Adut Akech, and Anok Yai.
In summary, Estée Lauder Companies is committed to inclusion, diversity, equality, employee engagement, social investment and environmental responsibility.
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Featured photo : © Estée Lauder
