In 2026, trends will no longer simply aim to attract: they will need to comfort and allow everyone to express themselves. This is what Pinterest Predicts 2026 reveals, the social network’s annual report on major directions to follow for the coming year.
Today, trends evolve four times faster than they did seven years ago. In this context, Pinterest’s predictions (based on searches and interactions from the 600 million people who connect each month) highlight three major dynamics. First, emotional comfort and a sense of belonging: 55% of respondents worldwide consider finding a personal refuge to be an essential need. The art of personal curation is overtaking mimicry. The era of copying is over, as 42% of consumers now prioritize aesthetic choices that reflect their identity, turning their style into a true signature. Finally, realistic optimism is emerging, with escapism and tangible well-being in everyday life.
“Pinterest is establishing itself as a refuge from digital overstimulation. Here, there is no social comparison, no FOMO: trends celebrate above all individuality and creative freedom. […] In 2026, everyone will reinvent these trends in their own image, showing that adopting one can be a deeply personal act,” explained Sydney Stanback, Global Head of Trends and Insights.
Gummy Gummy More, Chapithome, Club Courrier… Trends driven by emotional comfort and belonging
Pinterest Predicts 2026 reveals that nostalgia is no longer simply a look back at the past: it is becoming an act of personal reappropriation. By blending old memories with current experiences, anyone can create a bridge between yesterday and today, and approach the future with greater calm and serenity.
Among the flagship trends of this movement is Gummy Gummy More. When days turn grey, Gen Z and Millennials seek refuge in softness. This sweet trend invades everything, from phone cases to nail art to probiotics: searches for “jelly blush” are skyrocketing by 130% while “gummy candy aesthetic” is rising by 100%.
With Chapithome, the circus enters our interiors. Baby Boomers and Millennials dare bold stripes and sculptural silhouettes while maintaining balance with muted palettes (+130% traffic for “circus interior” and +50% for “circus kids’ room”).
Childhood is taking a retro turn this year. Baby Boomers and Gen X are thrifting for their children and grandchildren, with 70s cult toys (+125%), crochet play mats, and vintage clothing.
Mail is reclaiming its place in our lives, especially among Gen Z and Millennials. Pretty stamps (+105%), gifts sent by post (+110%), and correspondence ideas (+90%) support a thoroughly modern art of writing.
Another trend brings a smile: the cabbage business. The vegetable becomes the star of the kitchen in 2026 with cabbage-based recipes. Healthy yet delicious.
Glamoratti, En kaki mini, La vie en prose… The art of distinction rather than imitation
In 2026, preserving well-being while asserting individuality becomes a priority. Trends no longer dictate behavior: they become tools for personal exploration, playgrounds to express who we truly are.
According to the report, African style fuses with bohemian spirit to create vibrant interiors. Flamboyant Nigerian textiles, woven baskets, and Ethiopian wall art are appearing in living rooms, with Pinterest searches skyrocketing (“Afro boho interior decor” up 220% and “Berber pattern” up 210%).
Maximalism is making a major comeback. Sculpted shoulders, funnel collars, and “80s luxury” (+225%) are proudly embraced by Gen Z and Millennials, who transform kitsch into chic.
Poetry and elegance return to the spotlight: turtlenecks, vintage blazers, and fountain pens become style accessories. Searches for “poet aesthetic” are up 175%.
The globetrotter style is taking over with khaki Bermuda shorts, multi-pocket jackets, and streetwear designed for adventure. “Brown linen shirt” is up 100%, and “men’s field jacket” is up 65%. Ready for the desert… or the city.
A century old today, Art Deco is reborn with its sharp chevrons, fan arches, and chromed geometries. The “red marble bathroom” (+80%) and the “vintage sideboard” (+100% traffic) embody this bold and glamorous revival, where retro meets modernity.
Eccentric makeup (+100%), multicolored nails (+125%), and asymmetrical hairstyles (+85%)… Having a mismatched style shows that self-expression knows no limits. Codes are being broken to make room for creativity.
Brooches are making an elegant comeback on ties, shirts, or even socks. They transform masculine looks, with searches rising for maximalist accessories and “men’s suit brooches” (+90%).
Lace is everywhere – on bandanas, bombers, and even phone cases. This trend combines sophistication and extravagance, with examples like “lace nails” (+215%).
Perfumes are becoming customizable with fragrance blends to create unique formulas. “Niche perfume collection” is seeing a major traffic increase (+500%), and “perfume layering” is up 75%.
Dark and romantic beauty: smokey eyes, coffin-shaped gothic nails (+180%), and vamp-inspired hairstyles (+40%). Gen Z and Millennials embrace shadowy glamour, with a “Croque-top” style that is both bold and sensual.
Ice Age, Ovniprésent, Operation Opera… 2026 is all about optimism!
To counter exhaustion, the key seems to be escapism. Recharging comes through creativity, imagination, and a return to nature. Gen Z reinforces this trend, with 38% saying they use self-expression to stay emotionally connected and stimulate creativity.
Glacier blue is taking over fashion, beauty, and even cocktails. Frosted coats, wedding dresses, or shimmering makeup are multiplying on Pinterest, with “frosted makeup” up 150% and “glacier blue” up 50%. A shade that refreshes the mind and breaks winter monotony.
Nature is showing up in looks through soft, poetic animal touches. Butterfly nail art, fox aesthetics, and fawn-inspired freckles appeal to all generations. “Dragonfly nails” are up 145% and “animal-inspired outfits” up 90%, for a look that is both wild and delicate.
The universe becomes a playground: holographic decor, opalescent eyeshadows, and cosmic silhouettes bring everyday life into space. “Alien-inspired makeup” is up 140% and “opalescent effect” up 115%, promising a daily life worthy of science fiction.
Opera. Parties are becoming true spectacles. Dramatic curtains, red roses, and string quartets appear at gatherings, turning each event into a vintage stage, such as with the “midnight masquerade ball” (+95%).
Travel becomes magical and mysterious: misty ruins, natural spirals, and enchanted forests captivate Millennials and Boomers. “Scottish Highlands aesthetic” is up 465%, and “Salar de Uyuni,” the giant Bolivian salt desert, is up 70%, inviting travelers to return with more questions than answers.
Finally, adventure takes precedence over relaxation. Rafting, rappelling, and international sporting events captivate those who escape their comfort zone, with “adventure tourism” (+75%) and “motor racing events” (+85%). Holidays designed to feel adrenaline deep within.
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Featured photo : Pinterest
