Neiman Marcus, strong in its collaboration with Loewe, announces the second iteration of the Loewe x Paula’s Ibiza pop-up, named La Playa.
In Beverly Hills in the department store Neiman Marcus, discover the pop-up Loewe x Paula’s Ibiza, with the small name “La Playa“, which presents the latest capsule collection of items with the Balearics as inspiration.
“Our guests are ready to travel again this summer, have fun with shopping experiences and express joy in their personal style. By continuing our special partnership with LOEWE, we are creating an exciting and exclusive LOEWE x Paula’s Ibiza immersive installation that gives them the opportunity to explore the playful carefree nature of summer in Ibiza,” explains Lana Todorovich, president and chief merchandising officer of Neiman Marcus. “We’re always looking to innovate the way we engage with our customers, and the vibrant ready-to-wear and accessories in this collection transport visitors from our Beverly Hills store to Spain through the unique La Playa experience.”
The experience nods to the brand’s fun culture by offering a selection of vinyl with all proceeds going to the Wallis Annenberg Center for the Performing Arts. Guests will also enjoy a complimentary manicure, personalized cocktails at Bar on 4, and a personal shopping service.
The new Loewe x Paula’s Ibiza collection is full of vitality and focuses on personal freedom, liberation, hedonism and sensuality. The capsule includes ready-to-wear, accessories, including the new gradient leather of the iconic Puzzle, as well as two new handbags: the Anagram Degrade Basket Tote and the Flamenco Petal clutch, available exclusively at Neiman Marcus.
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The pieces are colorful and fun, including prints, washed denim and crocheted elements. For accessories, the collection includes small leather items with cocktail motifs, sunglasses, hats, charms and jewelry, with an emphasis on woven straw and raffia.
The experience runs May 5-23 at Neiman Marcus Beverly Hills and the pop-up at Neiman Marcus Atlanta May 16-31. The collection is available now at Neiman Marcus Beverly Hills, select stores and neimanmarcus.com.
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Featured photo : © Neiman Marcus
