LV Dream: Louis Vuitton opens its trunk and reveals its secrets

The famous luxury house Louis Vuitton is preparing to unveil the LV Dream on November 16. This concept-store and exhibition space also includes a gift store, a coffee and a chocolate shop for the most gourmand.


Welcome to the world of Vuitton. With this new ephemeral installation, nestled in the heart of the first arrondissement, the famous House sets down its bags and dazzles the capital. With a rich heritage of more than 160 years, Louis Vuitton wants to reveal to the public the history of its most emblematic bags, through their greatest creation: the trunk. The immersive exhibition plunges the viewer into different warm atmospheres by revealing its historical or contemporary models.


Visitors can dive into the imagination of the famous brand with the LV monogram via nine rooms such as As been by, The word of Vuitton according to Rei or Leathergoods in Fashion, which offer numerous interactive experiences.



It’s an opportunity to revisit the history of the house and delve into its most iconic artistic collaborations, each as original and extravagant as the next: Yayoi Kusama, Off White, Supreme or Leonardo da Vinci, when fashion meets art and streetwear takes over the codes of luxury.



A fashion and gourmet concept store


In addition to art and fashion, this new address in the heart of Paris will also feature a gourmet menu. LV Dream has opened a coffee and a chocolate shop in collaboration with the pastry chef Maxime Frédéric, from Cheval Blanc Paris. You will be able to find gourmet creations of the craftsman, inspired by the House of the Checkerboard.




Featured photo : © Press

Grâce à une veille accrue et à une excellente connaissance de ces secteurs, la rédaction de Luxus Magazin décrypte pour ses lecteurs les principaux enjeux économiques et technologiques de la mode, l’horlogerie, la joaillerie, la gastronomie, les parfums et cosmétiques, l’hôtellerie, et l’immobilier de prestige.


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