LVMH gives voice to the talents of its houses through “The Doers

Broadcast on social networks, “The Doers” interviews give voice to the talents of the many luxury houses of the LVMH group.

Through “The Doers“, a new series of videos broadcast on our social networks, LVMH invites an employee to talk about his or her job, about the passion that drives them every day, inspires them and enables them to overcome difficulties.

At a time when the Covid-19 crisis has awakened questions in many people about the search for meaning in the workplace, LVMH wanted to give a voice to those who make up the group’s wealth: its employees. Whether they work directly with the product, or downstream with customers, or in one of the many support functions that are just as essential to the group’s activities, they all share the same passion for their profession, for their company and for the teams with whom they work.

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The first episode is devoted to the sales professions, which is one of the group’s major activities, with more than 60,000 employees devoting all their energy to it in some 5,000 boutiques around the world. Sophie Aubin, manager of the Louis Vuitton flagship store on the Champs Elysées in Paris, took the time to answer questions and gave an inspiring account of what makes the sales professions so special and how she has coped with successive confinements. Deprived of the quintessence of their profession, the physical relationship with the customer, salespeople have had to reinvent their daily lives and redouble their efforts.

The second episode focuses on the launch of Nona Source, the first online platform for the resale of exceptional materials from LVMH’s Fashion and Leather Goods companies. Created by Group employees as part of the DARE (Disrupt, Act, Risk to be an Entrepreneur) intrapreneurship program, Nona Source is part of the Group’s environmental strategy to promote the circular economy.

In the third episode, Caroline Fiot tells us about her job as an oenologist for Ruinart. From the vineyard to the tasting panel, she recounts the steps involved in making an exceptional champagne.

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And finally, in the fourth episode unveiled a few days ago, Valentina Bossi, European Fabric Sales Manager and Head of Sustainable Development at Loro Piana, offers an inspiring testimony between the quest for excellence and environmental protection. Guided by her commitment and expertise, she accompanies the teams on a daily basis at every stage, from the elaboration of the most noble materials to the distribution in stores, through the manufacturing of exceptional products and textiles.

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.