EDITOR’S NOTE: This article was first published in Issue No. 11 – Summer 2025 of Luxus Magazine.
To celebrate the release of our summer issue, we’ve extended our exceptional launch offer. With any annual subscription, receive two exclusive gifts:
• The summer issue is free — that’s 5 issues instead of the usual 4
• A 15 ml Vital B-Fluid treatment by Valmont, for a beauty ritual as soothing as your reading
They are no longer content to simply consume luxury: they question it, transform it, transcend it.
Generation Z is shaking up the codes of an industry long based on material scarcity, heritage, and ostentation. Born into a world in perpetual crisis (economic, climate, social), their luxury is now experiential, committed, and intuitive.
These changes are reflected in a questioning of the sector’s traditional codes:
– The notion of exclusivity is shifting from the object to access to a community or a unique experience.
– Desirability is no longer based solely on brand awareness, but on a brand’s ability to generate emotion or connection.
– Loyalty is becoming emotional rather than transactional: a brand that is listened to and understood is much more influential than a brand that is simply admired.
Because the luxury of the future will no longer be sold solely on the basis of prestige or performance. It will be experienced. It will be felt. And that requires a key skill: emotional intelligence.
This is where Gen Z naturally excels. With their keen radar, instinctive sensitivity, openness to diversity, and familiarity with digital immediacy, they pick up on weak signals, implicit expectations, and diffuse emotions.
At Glion Institute of Higher Education, our students, who come from more than 90 countries, develop these skills through real-world experiences. Our 150+ partner brands know this well: they come to Glion not only for skills, but also for a vision and an ability to understand and anticipate the expectations of a demanding, mobile, and diverse clientele.
The role of high-level education in this context is fundamental. Training young generations to understand the complexity of contemporary luxury means enabling them to reconcile economic performance with human sensitivity. It means bringing forth a new elite—not elitist, but humanistic.
And this is precisely what Glion strives to do: train professionals who are grounded in reality, connected to cultural trends, and endowed with deep emotional intelligence. In a word: sensitive leaders.
Your magazine is also available with your Luxus Magazine subscription.
Read also > PRINT EXTRACT – Valmont launches its revitalizing range in travel size
Featured photo: © Luxus Magazine
