Luxury watchmaker Tag Heuer has announced its partnership with international video game mascot Mario for the design of a connected watch.
Nintendo’s most famous character stars in the latest collaboration from the Tag Heuer watchmaker. The Italian plumber with a moustache first appeared in 1981 in the game Donkey Kong.
Mario quickly became the biggest star of platform games and his first dedicated game was released in 1985, originally designed by Japanese Shigeru Miyamoto to be the sequel to Donkey Kong. Today, its success is no longer in question, and Tag Heuer has understood this.
The Swiss watchmaker, which belongs to the LVMH group, has thus revealed the fruit of this surprising collaboration. This exclusive watch is inspired by the Super Mario game series, which has sold more than 330 million copies worldwide, one of the biggest successes in video games.
Voir cette publication sur Instagram
“Always on the move, the character runs, flies, swims, plays golf and tennis, and leads a hectic life. Full of energy and optimism, he invites the owner of the watch to spend time with him,” say the designers of the model.
“This unique product, which combines luxury, sport and fun, encourages its owner to move and spend more time with Mario, discovering the pleasure and satisfaction of progress,” they add.
This is not the first time a watch brand has decided to feature the Italian plumber. Already, in 2015, RJ Romain Jerome chose to wear the red of his cap. In Japan, three models of Mario watches are born: Famicom Mario, Big Size Mario and Active Mario.
Designed to be much more than a simple timepiece, this new model is designed to evolve and adapt to the sporting progress of its owner. According to Tag Heuer, the model will be “a fun and stimulating way to stay active throughout the day“.
“Mario welcomes you each morning and follows you through the hours. Accumulated steps unlock rewards and a different animation appears on the dial each time you reach a new level of your goal for the day: 25%, 50%, 75% and 100%,” Tag Heuer details.
“This way you get the famous Super Mario boosters throughout the day: at 3 o’clock, the mushroom that makes Mario grow; at 6 o’clock, the teleportation pipe; and at 9 o’clock, the invincibility star. When the target number of daily steps is reached, Mario climbs to the top of the mast carrying a red flag, another famous element of the video game,” adds the brand.
Beyond its playful and interactive aspect, the Tag Heuer Super Mario has a design faithful to the universe that will delight fans of the license. Four of the dials on the Tag Heuer Connected have been redesigned, such as the Timekeeping dial, which features a pixel art Mario.
This collector’s edition of the Tag Heuer Connected will be limited to 2,000 pieces, for a price of about €2,000.
Featured photo : © Press
[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…