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Breitling x Sourcemap: the first traceable watch

Breitling x Sourcemap: the first traceable watch

Sourcemap, a global provider of transparency and traceability software, is partnering with Breitling to provide end-to-end tracking of the precious materials used in its new model.

 

The new Breitling watch, named Super Chromat Automatic 38 Origins, will feature a Sourcemap supply chain traceability solution that tracks, traces and verifies all components used.

 

Breitling is following the trend and wants to show its investment in sustainability and eco-responsibility. To do so, this solution invented by Sourcemap verifies the entire chain of custody, from raw material to finished product. This brings total transparency and guarantees the social and environmental impact to the customers of the watchmaking company.

 

Watchmaking is a very specific field that uses a lot of precious materials such as gold or diamond. Unfortunately, the industry relies on thousands of suppliers from all over the world. This has a significant impact on both the carbon footprint and the risk of illegal working conditions. To further compound the problem of tracking and tracing the origin, each supplier has its own network, which makes it almost impossible to verify the origins.

 

Sourcemap, the traceability superhero

 

Sourcemap is THE solution to traceability issues, opening the door to transparency in the modern supply chain.

 

Today, luxury watch companies are looking beyond that, and expanding the scope of what is possible, with more sustainable and responsible sourcing standards in their product lines. This is the case for Breitling, for whom the Super Chromat Automatic 38 Origins model will be project 0 of this innovative approach.

 

Through this association with Sourcemap, Breitling guarantees its customers artisanal gold from a single mine while its Fenix diamonds are grown in the laboratory of an accredited supplier. When purchasing the Super Chromat Automatic 38 Origins, customers can now use Sourcemap’s solution to view the supply chain from supplier to finished product with a blockchain-backed NFT.

 

Aurelia Figueroa, global head of sustainability at Breitling says, “At Breitling, we are committed to achieving positive social and environmental impacts throughout the value chain and driving product integrity. That’s why we work closely with our suppliers and work with partners like Sourcemap to bring a new level of transparency to the manufacturing of our watches.”

 

To reassure their customers, ensure full transparency and show their eco and social responsibility commitment, more and more companies, especially luxury ones, are turning to platforms like Sourcemap.

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“The bar is being raised for companies to offer more visibility into the origins of luxury products and their components, and those that can do so will stand out from those that don’t,” notes Leonardo Bonanni, CEO and founder of Sourcemap. “It takes a company to inspire others to commit to supply chain transparency, and Breitling is that forerunner (in watchmaking, ed. note) in finding a more sustainable way forward.

 

This is not Breitling’s first responsible initiative. Some time ago, it partnered with Swiss Airlines to reduce its carbon footprint and help shape the future of air travel. A 2.0 and evolving company that sees far and thinks better.

 

Read also >Breitling and SWISS join forces for sustainable aviation

 

Featured photo : © Press

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