Direction Seoul in the largest Breitling boutique in the world

The Breitling Townhouse Hannam in Seoul expands Breitling’s industrial loft concept with new service offerings.


Breitling has officially opened its newest and largest flagship, the 750-square-foot Breitling Townhouse Hannam. Two floors combine retail with a Breitling Café, a terrace and the brand’s first-ever food and beverage offering, the Breitling Kitchen. “It’s the entire Breitling experience under one roof,” says Breitling CEO Georges Kern. “This new flagship is unlike anything you’ve ever seen in watch retail. From the moment you arrive, you’ll recognize the relaxed, industrial loft-inspired atmosphere that speaks volumes about our relaxed, inclusive and sustainable approach to luxury.


The Breitling Kitchen © Breitling


The new store occupies a prominent corner in the trendy Hannam district. The area, known for its international embassies and luxury fashion boutiques, is growing rapidly with the upcoming opening of a luxury apartment complex and the redevelopment of nearby Yongsan Park.


The Breitling Café © Breitling


The Hannam Townhouse features a 180 square meter retail space showcasing the latest Breitling watch collections in an airshow-inspired atmosphere, as well as a shop-in-shop offering tools and accessories inspired by the brand’s worlds. The brand’s first-ever restaurant is unveiled in collaboration with chef Kim Hyeong-Kyu, while the Breitling Café offers a selection of specialty coffees, baked goods and fine pastries.





Featured photo : © Breitling

Passionnée par l’art et la mode, Hélène s’oriente vers une école de stylisme: l’Atelier Chardon-Savard. Elle complète ensuite sa formation par un MBA en Marketing à l’ISG. Elle a écrit pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein de Luxus +.


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