“Enter the show” : Paolo Sorrentino signs the new short film for Hennessy cognacs

The mini-film celebrates the original Hennessy V.S.O.P. cognac and its new decanter with guest star Jackson Wang, founder of Team Wang records & Team Wang design and brand ambassador.


The Hennessy spirits company is unveiling a new campaign for Hennessy V.S.O.P. cognac for the autumn season, with an original creation by the internationally renowned Italian director Paolo Sorrentino. The superstar artist and Hennessy ambassador, Jackson Wang, makes a surprise appearance. Hennessy is also introducing a new, modernized design for the Hennessy V.S.O.P. decanter, a contemporary reinterpretation of the House’s iconic signature, the arm. More environmentally friendly packaging, designed as part of the LVMH Life 360 initiative, is also being rolled out.


Jackson Wang for Hennessy © Hennessy (PRNewsfoto/Hennessy)


For the record, Hennessy V.S.O.P. cognac, which stands for “Very Superior Old Pale”, was created as a special order by the Prince Regent, the future King George IV, in 1817. Today, its timeless and avant-garde character is the subject of a disruptive campaign by Oscar-winning filmmaker Paolo Sorrentino. We follow the footsteps of eclectic characters, between a bellboy, a charismatic diva, or an elusive peacock, Edgar, evolving in a unique and delirious visual environment that leads them to “enter the show”.


“There’s a certain lightness to this film. We are having fun, and I hope that this lightness will resonate with the audience, especially since we live in a time when lightness has become essential,” explains Paolo Sorrentino about the short film.



A master in the art of finding beauty in the unexpected, Paolo Sorrentino takes on the themes of serendipity and enriching encounters. And he manages to transpose the spontaneity and versatility of Hennessy V.S.O.P. cognac to the screen.


© Hennessy


The viewer is drawn into a glamorous and electric dream world, a place overflowing with adventure and fascinating characters. Anything can happen: around every corner there is a party waiting to take you away. And the refined luxury is a philosophy of life, with a cosmopolitan romantic background.





Featured photo : © Hennessy

Passionnée par l’art et la mode, Hélène s’oriente vers une école de stylisme: l’Atelier Chardon-Savard. Elle complète ensuite sa formation par un MBA en Marketing à l’ISG. Elle a écrit pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein de Luxus +.


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