“Enter the show” : Paolo Sorrentino signs the new short film for Hennessy cognacs

The mini-film celebrates the original Hennessy V.S.O.P. cognac and its new decanter with guest star Jackson Wang, founder of Team Wang records & Team Wang design and brand ambassador.

The Hennessy spirits company is unveiling a new campaign for Hennessy V.S.O.P. cognac for the autumn season, with an original creation by the internationally renowned Italian director Paolo Sorrentino. The superstar artist and Hennessy ambassador, Jackson Wang, makes a surprise appearance. Hennessy is also introducing a new, modernized design for the Hennessy V.S.O.P. decanter, a contemporary reinterpretation of the House’s iconic signature, the arm. More environmentally friendly packaging, designed as part of the LVMH Life 360 initiative, is also being rolled out.

*Jackson Wang for Hennessy © Hennessy (PRNewsfoto/Hennessy)*

For the record, Hennessy V.S.O.P. cognac, which stands for “Very Superior Old Pale”, was created as a special order by the Prince Regent, the future King George IV, in 1817. Today, its timeless and avant-garde character is the subject of a disruptive campaign by Oscar-winning filmmaker Paolo Sorrentino. We follow the footsteps of eclectic characters, between a bellboy, a charismatic diva, or an elusive peacock, Edgar, evolving in a unique and delirious visual environment that leads them to “enter the show”.

“There’s a certain lightness to this film. We are having fun, and I hope that this lightness will resonate with the audience, especially since we live in a time when lightness has become essential,” explains Paolo Sorrentino about the short film.

A master in the art of finding beauty in the unexpected, Paolo Sorrentino takes on the themes of serendipity and enriching encounters. And he manages to transpose the spontaneity and versatility of Hennessy V.S.O.P. cognac to the screen.

The viewer is drawn into a glamorous and electric dream world, a place overflowing with adventure and fascinating characters. Anything can happen: around every corner there is a party waiting to take you away. And the refined luxury is a philosophy of life, with a cosmopolitan romantic background.

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.