Maison Charriol celebrates its 40th anniversary in St Tropez

Charriol celebrated its four decades of existence in Saint Tropez. Those close to the brand gathered for a weekend in the town that has been a source of inspiration for the watch and jewellery house.

It was an opportunity for Charriol to showcase its heritage and look to the future with the presentation of its St Tropez Navigator collection.

A glamorous birthday weekend in St Tropez

Happy birthday Charriol! A few weeks ago, Charriol brought together friends and family, including its recently appointed ambassador, surfer Garrett McNamara. Alongside the CEO and artistic director of the eponymous brand Coralie Charriol (since the death in 2019 of her father and founder of the brand, Philippe Charriol), they were invited to spend a weekend in the heart of the Côte d’Azur.

The weekend began with lunch at Le Club 55, an iconic restaurant in the trendiest city in south-east France. This was followed by an afternoon of sailing and rides in mini-mokes (a small pick-up truck) around the seafront, decked out in Charriol’s signature colour: plum. In the evening, guests enjoyed a festive dinner and dancing in the nightclub ‘Les Caves du Roi’.

While the aim of the weekend was to share a convivial and joyful moment with guests, while presenting new products and limited edition ranges, the underlying strategy behind the celebration was none other than to broadcast the event on social networks and boost the brand’s visibility.

Friends of Charriol were encouraged to wear their Charriol jewellery and timepieces throughout the day’s activities. It was a way of showing all the ways in which Charriol timepieces can be worn, from a chic lunch to a glamorous evening out at sea.

The St Tropez Navigator line

In addition to showcasing its exclusive jewellery and watches, the Swiss-based label presented its St Tropez Navigator collection and the new St Tropez Surf 36 mm automatic watch with diving strap.

Donald Trump: towards the end of his real estate empire?

“We only turn 40 once, and there’s no better place to celebrate it than in St Tropez. This place is the very essence of the love of life. It also happens to be the place where we launched our trademarked St Tropez collection! St Tropez has been a real source of inspiration for my father and me over the last four decades” says Coralie Charriol.

It’s a fitting tribute to the heritage of the brand founded in 1983 by Philippe Charriol, an ex-Cartier man. An independent watchmaker and jeweller, Charriol’s signature braided cable combines French style with Swiss craftsmanship. Charriol has made its mark thanks to its elegance and sense of innovation. It’s a DNA that Coralie Charriol intends to carry on, steeped in this family history. Today, the brand is present in 3,600 points of sale around the world and online.

Tags

anniversaire charriol jewellery watchmaking

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…