Polo Ralph Lauren dives into the metaverse with Fortnite

The new Polo Stadium Ralph Lauren collection for Fortnite, available in virtual and physical versions in early November, is inspired by the world of motor racing and aviation.

 

After Balenciaga, Armani and Burberry, Ralph Lauren has now entered the metaverse, within the video game Fortnite (Epic Games). The American brand has developed a collection of clothing and accessories, available both on the Fortnite video game and in a physical version on its website. 

 

“Ralph Lauren has always designed dreams and created new worlds. […] Our collaboration with Fortnite [offers] a revolutionary experience to a new community of gamers and next-generation consumers,” explains David Lauren, Ralph Lauren’s director of brand and innovation.

 

© Ralph Lauren x Fortnite

 

The House decided to take inspiration from its famous Stadium collection of 1992. Reinvented for the occasion, this sports line is the result of a work around Ralph Lauren polo shirts, based on the uniforms worn by American athletes in the 1920s and 1930s. “The history of the iconic “Polo by Ralph Lauren” design, combined with the powerful versatility of Unreal Engine and the inimitable style of Fortnite, has resulted in an inspired campaign and timeless looks that Fortnite players around the world are sure to love,” comments Adam Sussman, President of Epic Games.

 

© Ralph Lauren x Fortnite

 

The parts are beautifully translated into the game and form colourful motowear-inspired ensembles. Even the accessories have been thought through to the last detail. The inscription “Polo Stadium 1992”, present on all the pieces, is the leitmotiv of this collection, also used in the physical version on caps, polo shirts, hoodies, boots…

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Ralph Lauren (@ralphlauren)

On 4 November, a global Fortnite tournament, the “Polo Stadium Cup”, will give participants the chance to win prizes, including collaborative outfits and accessories.

 

© Ralph Lauren x Fortnite

 

The Ralph Lauren x Fortnite physical clothing capsule has been available since November 2, exclusively on the Ralph Lauren website and the digital collection will be available for purchase in the Fortnite Item Shop from November 5.

 

Read also > PINK OCTOBER : RALPH LAUREN CELEBRATES 22 YEARS OF THE PINK PONY INITIATIVE

 

Featured photo : © Ralph Lauren x Fortnite

Passionnée par l’art et la mode, Hélène s’oriente vers une école de stylisme: l’Atelier Chardon-Savard. Elle complète ensuite sa formation par un MBA en Marketing à l’ISG. Elle a écrit pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein de Luxus +.

Tags

Luxus Magazine recommends

8 June 2024

Some ideas for luxury spa hotels

In addition to their exceptional setting, their individually elegant rooms and their top-of-the-range restaurants, these five sumptuous hotels

Luxus Magazine N°8

Now available