Super Bowl 2022: Performers shined in Tiffany and Co. during the mythical halftime show

Tiffany and Co. presented the victorious Los Angeles Rams with its Vince Lombardi Trophy, but also had the honor of dressing the performers at the famous Super Bowl halftime show.

During the famous Super Bowl, so popular with Americans and the world, the jewelry house Tiffany and Co. also accompanied the artists during the half-time show. Singer-songwriter and producer Kendrick Lamar wore Victoria diamond necklaces and earrings, HardWear and Elsa Peretti bracelets, three patriotic clips from the house’s archives, a Maltese cross and Schlumberger clips, and diamond rings.

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The jewelry house also outfitted Odell Beckham Jr, wide receiver for the Los Angeles Rams American soccer team, with a Schlumberger Bird on a Rock ring in platinum and 18-karat yellow gold with a citrine weighing more than 53 carats, a pink sapphire and diamonds.

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This year, rap and R’n’B were in the spotlight with iconic artists: Kenrick Lamar, Dr. Dre, Eminem, Snoop Dogg, Mary J. Blidge and 50 Cent performed in front of 70,000 fans at SoFi Stadium and 100 million viewers behind their TVs. The iconic US rap stars performed their greatest hits for 14 minutes for the 56th edition of the Super Bowl with classics such as “The Next Episode“, “Still Dre“, “Lose Yourself“, “California Love” or “In Da Club“.

*Brooch Bird on a Rock Schlumberger © Tiffany & Co.*

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.