The Real Real’s New Eco-friendly Store in Atlanta

The Real Real has unveiled its new store in Atlanta, Georgia’s Buckhead Village dedicated to recycled luxury goods.

Luxury secondhand specialist The Real Real, which has nearly 22 million members worldwide, has announced the opening of its eighth national location in Atlanta‘s Buckhead Village, allowing customers to trade, buy and consign items on site.

Opened this summer, The Real Real Atlanta store spans 3,200 square feet, and features thousands of second-hand items from top luxury houses, such as Louis Vuitton and Hermès bags, fine jewelry from Cartier, Rolex watches, as well as many Chanel and Prada ready-to-wear pieces.

For Ketoria Holmes, store manager, the location of this new outlet is ideal because of the “strong customer and consignor base” present in Atlanta, as well as the high traffic of the Buckhead neighborhood, known for its many stores and restaurants.

Ketoria Holmes adds that The Real Real stores “have proven to be a great way to introduce people to the circular economy.” In recent years, the circular economy has been booming and is expected to grow in popularity by 500% over the next five years.

The store‘s design, which oscillates between retro elements and modern decor, was created by local artist Julie Ann McKevitt. The store is themed by designer and has a wide selection of handbags from past and recent collections, as well as areas dedicated to accessories.

To ensure that the process of selling used items goes as smoothly as possible for customers, experts will be on hand to evaluate the pieces live and free of charge. Finally, to celebrate the store‘s opening, The Real Real is offering a $100 The Real Real shopping credit, as well as an eco-friendly mask made from recycled t-shirts through the end of July.

Featured photo : © The Real Real

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