Neiman Marcus, strong in its collaboration with Loewe, announces the second iteration of the Loewe x Paula’s Ibiza pop-up, named La Playa.
In Beverly Hills in the department store Neiman Marcus, discover the pop-up Loewe x Paula’s Ibiza, with the small name “La Playa“, which presents the latest capsule collection of items with the Balearics as inspiration.
“Our guests are ready to travel again this summer, have fun with shopping experiences and express joy in their personal style. By continuing our special partnership with LOEWE, we are creating an exciting and exclusive LOEWE x Paula’s Ibiza immersive installation that gives them the opportunity to explore the playful carefree nature of summer in Ibiza,” explains Lana Todorovich, president and chief merchandising officer of Neiman Marcus. “We’re always looking to innovate the way we engage with our customers, and the vibrant ready-to-wear and accessories in this collection transport visitors from our Beverly Hills store to Spain through the unique La Playa experience.”
The experience nods to the brand’s fun culture by offering a selection of vinyl with all proceeds going to the Wallis Annenberg Center for the Performing Arts. Guests will also enjoy a complimentary manicure, personalized cocktails at Bar on 4, and a personal shopping service.
The new Loewe x Paula’s Ibiza collection is full of vitality and focuses on personal freedom, liberation, hedonism and sensuality. The capsule includes ready-to-wear, accessories, including the new gradient leather of the iconic Puzzle, as well as two new handbags: the Anagram Degrade Basket Tote and the Flamenco Petal clutch, available exclusively at Neiman Marcus.
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The pieces are colorful and fun, including prints, washed denim and crocheted elements. For accessories, the collection includes small leather items with cocktail motifs, sunglasses, hats, charms and jewelry, with an emphasis on woven straw and raffia.
The experience runs May 5-23 at Neiman Marcus Beverly Hills and the pop-up at Neiman Marcus Atlanta May 16-31. The collection is available now at Neiman Marcus Beverly Hills, select stores and neimanmarcus.com.
Featured photo : © Neiman Marcus
Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.