Last June, the 1.618 agency presented its interactive guide to highlight the eco-responsible work of its partner brands. Today, the digital experience becomes a physical one on the 6th floor of Printemps.
The creative agency 1.618, which has been federating luxury brands committed to ethical and sustainable issues since 2009, is unveiling its pop-up store in collaboration with Printemps. Here are three good reasons to go there.
Located on the 6th floor, just below the “7ᵉ Ciel” dedicated to circularity, the 1.618 pop-up offers, since September 22, a selection of high-end and creative products, combining style and ethics and approved by the 1.618 committee.
A committee of experts
The agency 1.618 Paris has set up a panel of independent experts in charge of approving the nomination of the hand-picked incoming brands. There are eight selection criteria: responsible innovation, environmental impact and energy consumption, eco-design of packaging, product life cycle management, ethical and societal commitments, educational role, sourcing management, traceability and responsible channels and finally the preservation of craftsmanship and know-how.
You will find a selection of these approved brands in the pop-up, including JEM, Katia Sanchez, Nout, Oppidum, Nomasei, Benjamin Benmoyal, Valentine Gauthier, and Dangleterre.
Thinking about the future
The path towards more ethical and eco-responsible practices is long and can only be done through the strength of the group. That’s why 1.618 Paris organizes quarterly meetings with its different members in order to introduce themselves and exchange on their good practices. This allows both to extend the network and to discuss the good ideas that can be implemented.
The agency, also concerned with raising awareness among the general public, has set up a Biennial event since 2009, a meeting halfway between an exhibition and a trade fair. It is an event designed for debates and meetings between individuals interested in the art of living and those curious to learn more about eco-responsibility.
The pop-up and the marketplace
In order to support the brands it represents, the agency has developed its own marketplace on its website as well as pop-ups to bring visibility.
The products are certified organic, vegan and or responsible. You can finally shop eco-responsibly with your eyes closed. For more information on the brands present, customers can go via a QRcode to the 1.618 Guide, which reveals the stories and commitments of the brands in the community.
To be found until December 31 on the 6th floor of Printemps in Paris and on the Printemps website.
Featured Photo : © Agence 1.618
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