Luxury brands are no strangers to collaborations with the world of video games, but this collaboration between Lacoste and the famous video game Minecraft is one of the most anticipated of the year.
A few weeks ago, players of the video game Minecraft were able to enjoy a collaboration with the streetwear brand Puma, but today a collection with Lacoste has been revealed.
Thanks to this partnership, Minecraft players will be able to enjoy new content, including Croco Island, allowing them to take part in four new and original activities.
Not surprisingly, the activities include tennis, a reference to René Lacoste, a former top player in the sport. But if that’s not your favourite activity, you can still take part in a parkour circuit or a treasure hunt, available for five weeks.
The Lacoste x Minecraft collection is composed of pieces for men, women and children. There is a printed polo shirt, a monochrome sweatshirt, a cap with a big crocodile on it or more sportswear pieces such as leggings or a bra.
For this collection, the famous crocodile has been redesigned and pixelated by the Minecraft Creative Studio. Lacoste underlines the porous border between fashion and video games with the slogan : “Build your style like you build your Minecraft world. With lightness and tenacity. Create a unique look, just like you.”
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Featured photo : © Lacoste x Minecraft
